{"id":20282,"date":"2023-10-24T14:14:29","date_gmt":"2023-10-24T14:14:29","guid":{"rendered":"https:\/\/repricer.kinsta.cloud\/repricing-basics\/"},"modified":"2025-06-05T09:35:53","modified_gmt":"2025-06-05T09:35:53","slug":"repricing-basics","status":"publish","type":"page","link":"https:\/\/www.repricer.com\/es\/repricing-basics\/","title":{"rendered":"Conceptos b\u00e1sicos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20282\" class=\"elementor elementor-20282 elementor-19476\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d58ada6 e-flex e-con-boxed e-con e-parent\" data-id=\"d58ada6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ae906e e-con-full e-flex e-con e-child\" data-id=\"8ae906e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6255a elementor-widget elementor-widget-heading\" data-id=\"7b6255a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Conceptos b\u00e1sicos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3364d62 elementor-widget elementor-widget-text-editor\" data-id=\"3364d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ganar la Buy Box puede suponer un 500% m\u00e1s de ventas. La aplicaci\u00f3n de la reevaluaci\u00f3n de precios en todo su inventario se traducir\u00e1 en mayores ventas y beneficios.<\/p><p>A continuaci\u00f3n se describe el proceso de revisi\u00f3n de precios y su funcionamiento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f81552d e-flex e-con-boxed e-con e-child\" data-id=\"f81552d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28cc0dd elementor-mobile-align-center elementor-widget elementor-widget-global elementor-global-20399 elementor-global-18504 elementor-widget-button\" data-id=\"28cc0dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer\" data-button=\"trial_cta\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pruebe Repricer gratis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c371a3b elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"c371a3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.repricer.com\/book-demo\/\" data-button=\"demo_cta\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Reserva una demostraci\u00f3n\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"40\" viewBox=\"0 0 30 30.000001\" height=\"40\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"74a5fe3756\"><path d=\"M 1.070312 8 L 28.648438 8 L 28.648438 20.980469 L 1.070312 20.980469 Z M 1.070312 8 \" clip-rule=\"nonzero\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#74a5fe3756)\"><path fill=\"#000000\" d=\"M 22.824219 20.59375 L 28.273438 15.144531 C 28.648438 14.765625 28.648438 14.144531 28.273438 13.765625 L 22.824219 8.304688 C 22.445312 7.925781 21.824219 7.925781 21.445312 8.304688 C 21.070312 8.683594 21.070312 9.304688 21.445312 9.683594 L 25.238281 13.472656 L 2.042969 13.472656 C 1.507812 13.472656 1.070312 13.914062 1.070312 14.449219 C 1.070312 14.984375 1.507812 15.425781 2.042969 15.425781 L 25.226562 15.425781 L 21.433594 19.214844 C 21.238281 19.410156 21.15625 19.65625 21.15625 19.910156 C 21.15625 20.167969 21.253906 20.410156 21.433594 20.605469 C 21.824219 20.972656 22.445312 20.972656 22.824219 20.59375 Z M 22.824219 20.59375 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.repricer.com\/book-demo\/\" data-button=\"demo_cta\" >\n\t\t\t\t\t\t\tReserva una demostraci\u00f3n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b3c96 elementor-widget elementor-widget-text-editor\" data-id=\"e4b3c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>14 d\u00edas de prueba | Sin tarjeta de cr\u00e9dito | Configuraci\u00f3n guiada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5e3f2f e-con-full e-flex e-con e-child\" data-id=\"a5e3f2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b91be5d elementor-widget elementor-widget-image\" data-id=\"b91be5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1055\" height=\"655\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricing-basics.png\" class=\"attachment-full size-full wp-image-19699\" alt=\"repricing basics\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricing-basics.png 1055w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricing-basics-300x186.png 300w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricing-basics-1024x636.png 1024w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricing-basics-768x477.png 768w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4d0835 e-flex e-con-boxed e-con e-parent\" data-id=\"a4d0835\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49cc298 elementor-widget elementor-widget-spacer\" data-id=\"49cc298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c0303e e-flex e-con-boxed e-con e-parent\" data-id=\"9c0303e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-450c028 elementor-widget elementor-widget-text-editor\" data-id=\"450c028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aunque todo el mundo est\u00e1 de acuerdo en que el titular de la Buy Box tiende a vender m\u00e1s -\u00a1de hecho, m\u00e1s del 80% de las ventas! Muchos vendedores de Amazon tambi\u00e9n asumen que el precio m\u00e1s bajo siempre ganar\u00e1 la Buy Box. Esto no suele ser cierto.<\/p><p>Amazon no revela p\u00fablicamente la f\u00f3rmula exacta que utiliza para determinar qui\u00e9n gana la Buy Box. Aunque muchos lo han intentado, ninguno ha conseguido aplicar ingenier\u00eda inversa al algoritmo. Se sabe, por ejemplo, que los c\u00e1lculos de la Buy Box pueden variar seg\u00fan la geograf\u00eda y la hora del d\u00eda en determinados pa\u00edses.<\/p><p>Sin embargo, aparte del precio, los factores que se enumeran a continuaci\u00f3n son conocidos por desempe\u00f1ar un papel en si su acci\u00f3n se incluir\u00e1 en la Buy Box de Amazon:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-053e20c e-flex e-con-boxed e-con e-parent\" data-id=\"053e20c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c08e2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b6c08e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Rendimiento del vendedor:<\/strong> Amazon tambi\u00e9n tiene en cuenta las m\u00e9tricas de rendimiento del vendedor a la hora de determinar qui\u00e9n gana la Buy Box. Esto incluye factores como la tasa de pedidos defectuosos, la tasa de entregas a tiempo, etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Puntuaci\u00f3n del Feedback del cliente:<\/strong> Esto tiene un impacto significativo. La propia valoraci\u00f3n, el n\u00famero de valoraciones, el n\u00famero de valoraciones recientes y las valoraciones en relaci\u00f3n con otros que venden esta SKU afectan a la probabilidad de conseguir la Buy Box.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>M\u00e9todo de cumplimiento:<\/strong> Amazon prefiere a los vendedores que utilizan Fulfilment by Amazon (FBA) para realizar los pedidos. Los vendedores de FBA ofrecen un env\u00edo m\u00e1s r\u00e1pido y fiable, algo que Amazon valora.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Otros factores: <\/strong>Amazon tambi\u00e9n tiene en cuenta otros factores, como la disponibilidad del producto, el nivel de inventario y las rese\u00f1as del producto, a la hora de determinar qui\u00e9n gana la Buy Box.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79f4343 e-flex e-con-boxed e-con e-parent\" data-id=\"79f4343\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9815c3 elementor-widget elementor-widget-text-editor\" data-id=\"a9815c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A continuaci\u00f3n se detallan los pasos que sigue Repricer para garantizarle la m\u00e1xima probabilidad de ganar la Buy Box:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-176faec e-flex e-con-boxed e-con e-parent\" data-id=\"176faec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c036206 e-con-full e-flex e-con e-child\" data-id=\"c036206\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3b74b elementor-widget elementor-widget-heading\" data-id=\"6a3b74b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Amazon detecta un cambio de precio o un nuevo vendedor que se une a un anuncio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2254418 elementor-widget elementor-widget-text-editor\" data-id=\"2254418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cuando se produce un cambio de precio en uno de sus listados, Amazon lo notifica instant\u00e1neamente a Repricer para que pueda reaccionar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e04d8cb e-con-full e-flex e-con e-child\" data-id=\"e04d8cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b489e92 elementor-widget elementor-widget-image\" data-id=\"b489e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"510\" height=\"409\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/price-change-on-product-listing.png\" class=\"attachment-full size-full wp-image-19689\" alt=\"price change on product listing\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/price-change-on-product-listing.png 510w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/price-change-on-product-listing-300x241.png 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68bf482 e-flex e-con-boxed e-con e-parent\" data-id=\"68bf482\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d62af75 elementor-widget elementor-widget-spacer\" data-id=\"d62af75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a0cacf e-flex e-con-boxed e-con e-parent\" data-id=\"5a0cacf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13846c4 e-con-full e-flex e-con e-child\" data-id=\"13846c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-debd170 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"debd170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"593\" height=\"373\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricer-collects-additonal-information.png\" class=\"attachment-full size-full wp-image-19694\" alt=\"repricer collects additonal information\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricer-collects-additonal-information.png 593w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricer-collects-additonal-information-300x189.png 300w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72707a5 e-con-full e-flex e-con e-child\" data-id=\"72707a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0345352 elementor-widget elementor-widget-heading\" data-id=\"0345352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Repricer recopila informaci\u00f3n adicional sobre otros vendedores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee8f13 elementor-widget elementor-widget-text-editor\" data-id=\"6ee8f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se recoge informaci\u00f3n sobre el precio y los niveles de inventario de todos los dem\u00e1s vendedores de ese anuncio. Esto garantiza que Repricer est\u00e1 en la mejor posici\u00f3n para calcular un nuevo precio<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd87bf3 e-flex e-con-boxed e-con e-parent\" data-id=\"dd87bf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0895f8f elementor-widget elementor-widget-spacer\" data-id=\"0895f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19e3071 e-flex e-con-boxed e-con e-parent\" data-id=\"19e3071\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0eb98b6 e-con-full e-flex e-con e-child\" data-id=\"0eb98b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de5dc42 elementor-widget elementor-widget-heading\" data-id=\"de5dc42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Los datos se procesan instant\u00e1neamente y se calcula un nuevo precio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8db2211 elementor-widget elementor-widget-text-editor\" data-id=\"8db2211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Repricer analiza instant\u00e1neamente la notificaci\u00f3n del precio. Repricer determina un nuevo precio teniendo en cuenta aspectos como los precios de la competencia, la duraci\u00f3n de los env\u00edos, las estad\u00edsticas de feedback, los m\u00e1rgenes de beneficio y mucho m\u00e1s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a542d3e e-con-full e-flex e-con e-child\" data-id=\"a542d3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd922f elementor-widget elementor-widget-image\" data-id=\"bdd922f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"460\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/pricing-data-is-processed.png\" class=\"attachment-full size-full wp-image-19704\" alt=\"pricing data is processed\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/pricing-data-is-processed.png 703w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/pricing-data-is-processed-300x196.png 300w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8483fd0 e-flex e-con-boxed e-con e-parent\" data-id=\"8483fd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c77e054 elementor-widget elementor-widget-spacer\" data-id=\"c77e054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8ce8c7 e-flex e-con-boxed e-con e-parent\" data-id=\"f8ce8c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ddaab2c e-con-full e-flex e-con e-child\" data-id=\"ddaab2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d867b9f elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"d867b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"388\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/security-checks-are-performed.png\" class=\"attachment-full size-full wp-image-19709\" alt=\"security checks are performed\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/security-checks-are-performed.png 522w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/security-checks-are-performed-300x223.png 300w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-040760e e-con-full e-flex e-con e-child\" data-id=\"040760e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5958ed elementor-widget elementor-widget-heading\" data-id=\"f5958ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Se realizan comprobaciones de seguridad sobre el nuevo precio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7493708 elementor-widget elementor-widget-text-editor\" data-id=\"7493708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El nuevo precio propuesto se somete a comprobaciones de validaci\u00f3n y seguridad para garantizar que se ajusta a los rangos de precios o beneficios m\u00ednimos y m\u00e1ximos que usted establezca. Esto garantiza que nunca vendas demasiado barato o fuera de los l\u00edmites de precios de Amazon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd23996 e-flex e-con-boxed e-con e-parent\" data-id=\"cd23996\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b55266f elementor-widget elementor-widget-spacer\" data-id=\"b55266f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90d0ecf e-flex e-con-boxed e-con e-parent\" data-id=\"90d0ecf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0149d4b e-con-full e-flex e-con e-child\" data-id=\"0149d4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4647311 elementor-widget elementor-widget-heading\" data-id=\"4647311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. El nuevo precio se sube a Amazon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04705be elementor-widget elementor-widget-text-editor\" data-id=\"04705be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El nuevo precio se env\u00eda a Amazon. Dependiendo del producto Repricer que elija, esta carga de precios puede realizarse en segundos o en pocos minutos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5deb64 e-con-full e-flex e-con e-child\" data-id=\"f5deb64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3a166 elementor-widget elementor-widget-image\" data-id=\"6a3a166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"349\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/new-price-is-uploaded-to-amazon.png\" class=\"attachment-full size-full wp-image-19714\" alt=\"new price is uploaded to amazon\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/new-price-is-uploaded-to-amazon.png 548w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/new-price-is-uploaded-to-amazon-300x191.png 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d81f30f e-flex e-con-boxed e-con e-parent\" data-id=\"d81f30f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1e093 elementor-widget elementor-widget-spacer\" data-id=\"2d1e093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bad48b6 e-flex e-con-boxed e-con e-parent\" data-id=\"bad48b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74ad227 e-con-full e-flex e-con e-child\" data-id=\"74ad227\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a82ed3 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1a82ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"403\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/amazon-reassigns-the-buy-box.png\" class=\"attachment-full size-full wp-image-19719\" alt=\"amazon reassigns the buy box\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/amazon-reassigns-the-buy-box.png 315w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/amazon-reassigns-the-buy-box-234x300.png 234w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e001c67 e-con-full e-flex e-con e-child\" data-id=\"e001c67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-320d70a elementor-widget elementor-widget-heading\" data-id=\"320d70a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Amazon actualiza listados y reasigna Buy Box<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1219f elementor-widget elementor-widget-text-editor\" data-id=\"6d1219f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Amazon actualiza el nuevo precio en tu anuncio, reflej\u00e1ndolo en las p\u00e1ginas de producto para que lo vean los compradores. Aplica de nuevo su algoritmo a todos los vendedores de este anuncio y asigna el buz\u00f3n de compra a un \u00fanico vendedor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a52392 e-flex e-con-boxed e-con e-parent\" data-id=\"4a52392\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe94c33 elementor-widget elementor-widget-spacer\" data-id=\"fe94c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7709de5 e-flex e-con-boxed e-con e-parent\" data-id=\"7709de5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9946a3f elementor-widget elementor-widget-text-editor\" data-id=\"9946a3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>Nota : Si el Modo Seguro est\u00e1 activado en Repricer, el nuevo precio propuesto se muestra en&nbsp;<\/i><i>Repricer<\/i><i>pero no est\u00e1 cargado en Amazon. Esto puede ser \u00fatil, ya que permite a los usuarios familiarizarse con el cambio de precios sin temor a que \u00e9stos se actualicen.<\/i><\/p>\n<p><strong>Repricer se ejecuta en m\u00e1s de 1000 servidores superpotentes de Amazon AWS, lo que garantiza que los datos se reciban inmediatamente, se procesen con rapidez y que los nuevos precios se calculen y carguen en cuesti\u00f3n de segundos.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c031fd6 e-flex e-con-boxed e-con e-parent\" data-id=\"c031fd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2790a9 elementor-widget elementor-widget-spacer\" data-id=\"b2790a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conceptos b\u00e1sicos Ganar la Buy Box puede suponer un 500% m\u00e1s de ventas. La aplicaci\u00f3n de la reevaluaci\u00f3n de precios en todo su inventario se traducir\u00e1 en mayores ventas y beneficios. A continuaci\u00f3n se describe el proceso de revisi\u00f3n de precios y su funcionamiento. Try Repricer for free Reserva una demostraci\u00f3n 14 d\u00edas de prueba [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":19719,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-20282","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Repricing B\u00e1sico | Repricer.com<\/title>\n<meta name=\"description\" content=\"Descubra los fundamentos del repricing de Amazon y c\u00f3mo funciona - paso a paso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricer.com\/es\/repricing-basics\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conceptos b\u00e1sicos\" \/>\n<meta property=\"og:description\" content=\"Descubra los fundamentos del repricing de Amazon y c\u00f3mo funciona - 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