{"id":16480,"date":"2023-06-15T10:47:00","date_gmt":"2023-06-15T10:47:00","guid":{"rendered":"https:\/\/repricer.kinsta.cloud\/blog\/amazon-buy-box-algorithm\/"},"modified":"2026-05-13T15:19:39","modified_gmt":"2026-05-13T15:19:39","slug":"amazon-buy-box-algorithm","status":"publish","type":"post","link":"https:\/\/www.repricer.com\/es\/blog\/amazon-buy-box-algorithm\/","title":{"rendered":"\u00bfQu\u00e9 es el algoritmo Buy Box de Amazon?"},"content":{"rendered":"<p>La espera ha merecido la pena para uno de nuestros posts m\u00e1s jugosos: \u00bfcu\u00e1les son los componentes que intervienen en el algoritmo de la Buy Box de Amazon? Por suerte para nuestros lectores, tenemos la informaci\u00f3n m\u00e1s precisa y actualizada que puede ayudarte a estar m\u00e1s cerca de ganar una Buy Box. <\/p>\n<p>Obt\u00e9n m\u00e1s informaci\u00f3n sobre qu\u00e9 es la Buy Box de Amazon y qu\u00e9 m\u00e9tricas de vendedor debes tener en cuenta para ganar la Buy Box m\u00e1s a menudo.<\/p>\n<h2>\u00bfQu\u00e9 es la Buy Box de Amazon?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1767 size-large\" src=\"\/wp-content\/uploads\/2019\/12\/amazon_buy_box-1-1-1024x442.png\" alt=\"La caja de la compra de Amazon\" width=\"800\" height=\"345\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2019\/12\/amazon_buy_box-1-1-1024x442.png 1024w, https:\/\/www.repricer.com\/wp-content\/uploads\/2019\/12\/amazon_buy_box-1-1-300x129.png 300w, https:\/\/www.repricer.com\/wp-content\/uploads\/2019\/12\/amazon_buy_box-1-1-768x331.png 768w, https:\/\/www.repricer.com\/wp-content\/uploads\/2019\/12\/amazon_buy_box-1-1.png 1264w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Si est\u00e1s mirando un producto en Amazon, es probable que veas una secci\u00f3n de la barra lateral en el lado derecho que muestra varias opciones de compra y env\u00edo, con un <strong>bot\u00f3n A\u00f1adir a la cesta<\/strong> y un <strong>bot\u00f3n Comprar ahora<\/strong>.<\/p>\n<p>Todo ese recuadro es la Buy Box de Amazon, que facilita y agiliza la compra de un art\u00edculo. Los productos sin la Buy Box tendr\u00e1n una apariencia que har\u00e1 m\u00e1s tortuosa la compra. <\/p>\n<p>En lugar de los botones A\u00f1adir a la cesta y Comprar ahora, los usuarios ver\u00e1n un cuadro blanco truncado que s\u00f3lo tiene un bot\u00f3n, Ver todas las opciones de compra, que les lleva a una p\u00e1gina en la que aparecen todos los vendedores que tienen ese producto concreto, sus precios y sus opciones de env\u00edo.<\/p>\n<p><strong>Relacionado:<\/strong> <a href=\"https:\/\/www.repricer.com\/es\/blog\/amazon-comprar-caja-ultima-guia\/\">Caja de la compra de Amazon: Gu\u00eda definitiva<\/a><\/p>\n<h2>\u00bfPor qu\u00e9 es tan importante la Caja de la Compra?<\/h2>\n<p><strong>Con cerca del 83% de las ventas de Amazon -un total de 190.000 millones de d\u00f3lares de 233.000 millones de d\u00f3lares en ventas en 2018-, es claramente la principal forma en que un vendedor consigue una compra en Amazon.  <\/strong><\/p>\n<p>\u00bfEl 17% restante de las ventas? Bueno, es un pastel bastante escaso del que sacar tajada. Pero si acabas poniendo un cuadro de compra en tu p\u00e1gina de listado de productos, entonces puedes esperar ver m\u00e1s tr\u00e1fico y, muy posiblemente, un aumento de las ventas.  <\/p>\n<p>Sin embargo, Amazon s\u00f3lo concede el buz\u00f3n de compra a los anuncios que considera que cumplir\u00e1n su garant\u00eda de A a Z para los compradores, as\u00ed que tienes trabajo por delante si quieres que aparezca en tu p\u00e1gina de producto.<\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script> <script>   hbspt.forms.create({     region: \"na1\",     portalId: \"4770908\",     formId: \"e1c98ecc-632c-4d86-b49a-4322cacec16e\"   }); <\/script><\/p>\n<h2>\u00bfC\u00f3mo consigo una Buy Box de Amazon?<\/h2>\n<p>Como ocurre con muchas cosas entre bastidores en Amazon, el algoritmo que determina qu\u00e9 p\u00e1gina(s) de producto(s) obtiene(n) un cuadro de compra es un secreto muy bien guardado.<\/p>\n<p>Dicho esto, aqu\u00ed en Repricer.com llevamos mucho tiempo estudiando ese algoritmo y hemos detectado ciertos patrones que tienden fuertemente a llevar a <a href=\"https:\/\/www.repricer.com\/es\/blog\/ganar-amazon-comprar-caja\/\">ganar una Caja de Compra<\/a>.<\/p>\n<p>No podemos asegurar al 100% que vayas a conseguir uno si haces todo lo de la lista de control, pero tus posibilidades est\u00e1n casi aseguradas.<\/p>\n<h3>1. Aseg\u00farate de que cumples los requisitos para ganar una Buy Box<\/h3>\n<p>En primer lugar, tienes que asegurarte de que realmente re\u00fanes los requisitos para una Buy Box antes de intentar ganar una. Y para ello, hay que tener en cuenta varias cosas. \u00bfQu\u00e9 m\u00e9todo de cumplimiento est\u00e1s eligiendo?  <\/p>\n<p>Si utilizas <a href=\"https:\/\/www.repricer.com\/es\/blog\/deberia-utilizar-fba-para-mi-negocio-en-amazon\/\">Cumplido por Amazon<\/a> (FBA), tus posibilidades son las mejores. A\u00fan puedes ganar uno si utilizas Fulfilled by Merchant (FBM) o Seller-Fulfilled Prime (SFP), pero FBA parece ser el camino m\u00e1s directo. <\/p>\n<p>El tiempo de env\u00edo es otro criterio muy importante, ya que cuanto m\u00e1s r\u00e1pido puedas enviar un art\u00edculo (sobre todo para cosas como tarjetas para ocasiones especiales y art\u00edculos perecederos), m\u00e1s probabilidades tendr\u00e1s de ganar una Buy Box.<\/p>\n<p>Debes tener un inventario decente porque Amazon no conceder\u00e1 la Buy Box a los vendedores que no tengan productos disponibles para vender. El producto tiene que ser nuevo. No puede estar reacondicionado y en estado casi nuevo, tiene que ser nuevo.  <\/p>\n<p>Tus otras m\u00e9tricas de vendedor de Amazon (por ejemplo, Tasa de pedidos defectuosos, Tasa de seguimiento v\u00e1lido, Tasa de env\u00edos tard\u00edos, etc.) tienen que cumplir al menos los umbrales m\u00ednimos de Amazon, pero conseguir que sean m\u00e1s elevados mejora obviamente tus posibilidades.<\/p>\n<h3>2. Tu precio de venta debe ser competitivo<\/h3>\n<p>El precio en destino del producto es el precio final que ven los compradores, que incluye el env\u00edo y el IVA (s\u00f3lo Reino Unido\/UE), y es uno de los factores m\u00e1s importantes para ganar una Buy Box.<\/p>\n<p>No entres en una carrera a la baja, pero aseg\u00farate de que tampoco eres el m\u00e1s caro de la cuadra. Un precio competitivo es mucho m\u00e1s importante que un precio bajo, sobre todo si tus m\u00e9tricas en otras \u00e1reas son sobresalientes. <\/p>\n<h3>3. La puntuaci\u00f3n necesaria para el Feedback del Cliente debe ser como m\u00ednimo del 90%.<\/h3>\n<p>Amazon echar\u00e1 un vistazo al Feedback (positivo, neutral y negativo) de los \u00faltimos 30 d\u00edas, 90 d\u00edas y 365 d\u00edas. Si es al menos del 90%, tienes las mejores probabilidades posibles de ganar una Buy Box. <\/p>\n<p>\u00bfY si est\u00e1s empezando o estrenando un nuevo producto? Puede ser \u00fatil conseguir rese\u00f1as a trav\u00e9s de Amazon Vine como forma de ganar impulso. <\/p>\n<p><strong>Relacionado:<\/strong> <a href=\"https:\/\/www.repricer.com\/es\/blog\/obtener-mas-opiniones-en-amazon\/\">C\u00f3mo conseguir m\u00e1s rese\u00f1as en Amazon en 2024<\/a><\/p>\n<h3>4. \u00bfCon qu\u00e9 rapidez respondes a las consultas de los clientes?<\/h3>\n<p>Si respondes a las preguntas de los clientes en un plazo de 24 horas, lo est\u00e1s haciendo perfectamente. Pero si respondes fuera de ese plazo -o no respondes en absoluto- est\u00e1s perjudicando significativamente tus posibilidades de ganar una Buy Box. <\/p>\n<h2>Reflexiones finales<\/h2>\n<p>\u00bfRecuerdas que dijimos que un precio competitivo era uno de LOS factores m\u00e1s importantes para ganar una Buy Box de Amazon?<\/p>\n<p>Con Repricer.com, puedes estar tranquilo sabiendo que los precios de tus productos ser\u00e1n siempre los m\u00e1s competitivos que propongas y a cualquier hora del d\u00eda, sin importar si est\u00e1s durmiendo o en esas merecidas vacaciones.<\/p>\n<p>\u00bfDeseoso de conseguir m\u00e1s ventas y mayores beneficios? <a href=\"https:\/\/dashboard.repricer.com\/book-demo?_ga=2.18681657.1868393010.1591104295-1576002265.1590700571\">Reserva una demostraci\u00f3n<\/a> o <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer\">reg\u00edstrate inmediatamente para iniciar tu prueba gratuita<\/a>.<\/p>\n<div class=\"text-center\"><aside id=\"custom_html-11\" class=\"widget_text widget_custom_html amr_widget \"><div class=\"textwidget custom-html-widget\"><div>\r\n\t\r\n\t<a href=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2025\/05\/Blog-Ad-Version-03.png\"><img decoding=\"async\" class=\"aligncenter wp-image-3001 size-large\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2025\/05\/Blog-Ad-Version-03.png\" alt=\"Repricer free trial\" width=\"1024\" height=\"440\" \/><\/a>\r\n\t\r\n\t<\/div><\/div><\/aside><\/div>\n<p> <strong> Relacionado:<\/strong> <a href=\"https:\/\/www.repricer.com\/es\/blog\/cuales-son-las-principales-caracteristicas-que-hay-que-buscar-en-un-repricer-de-amazon\/\">\u00bfCu\u00e1les son las principales caracter\u00edsticas que hay que buscar en un Repricer de Amazon?<\/a><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Organization\",\n      \"@id\": \"https:\/\/www.repricer.com\/#organization\",\n      \"name\": \"Repricer.com\",\n      \"url\": \"https:\/\/www.repricer.com\/\",\n      \"logo\": {\n        \"@type\": \"ImageObject\",\n        \"@id\": \"https:\/\/www.repricer.com\/#logo\",\n        \"url\": \"https:\/\/www.repricer.com\/wp-content\/uploads\/2022\/01\/Repricer_Logo.svg\",\n        \"contentUrl\": \"https:\/\/www.repricer.com\/wp-content\/uploads\/2022\/01\/Repricer_Logo.svg\",\n        \"caption\": \"Repricer.com\"\n      },\n      \"image\": {\n        \"@id\": \"https:\/\/www.repricer.com\/#logo\"\n      },\n      \"sameAs\": [\n        \"https:\/\/www.facebook.com\/repricer\",\n        \"https:\/\/twitter.com\/repricer\",\n        \"https:\/\/www.youtube.com\/channel\/UC_pT73zbB2TIA-jS12y93fA\",\n        \"https:\/\/www.linkedin.com\/company\/repricer-com\/\",\n        \"https:\/\/www.instagram.com\/repricer\/\"\n      ]\n    },\n    {\n      \"@type\": \"WebSite\",\n      \"@id\": \"https:\/\/www.repricer.com\/#website\",\n      \"url\": \"https:\/\/www.repricer.com\/\",\n      \"name\": \"Repricer.com - The Fastest Amazon Repricer\",\n      \"description\": \"Manage prices seamlessly with Repricer.com. Connect Amazon, eBay, Walmart, Shopify, and more for consistent pricing or tailored rules to boost profits.\",\n      \"publisher\": {\n        \"@id\": \"https:\/\/www.repricer.com\/#organization\"\n      },\n      \"inLanguage\": \"en-US\"\n    },\n    {\n      \"@type\": \"BlogPosting\",\n      \"@id\": \"https:\/\/www.repricer.com\/blog\/amazon-buy-box-algorithm\/#blogposting\",\n      \"isPartOf\": {\n        \"@id\": \"https:\/\/www.repricer.com\/#website\"\n      },\n      \"mainEntityOfPage\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\/\/www.repricer.com\/blog\/amazon-buy-box-algorithm\/\"\n      },\n      \"headline\": \"What is the Amazon Buy Box Algorithm?\",\n      \"description\": \"If you sell on Amazon then you'll want to win the Amazon Buy Box. It's a good idea to learn what factors Amazon considers in its Buy Box algorithm.\",\n      \"image\": \"https:\/\/www.repricer.com\/wp-content\/uploads\/2020\/06\/amazon-buy-box-algorithm.jpg\",\n      \"author\": {\n        \"@id\": \"https:\/\/www.repricer.com\/#organization\"\n      },\n      \"publisher\": {\n        \"@id\": \"https:\/\/www.repricer.com\/#organization\"\n      },\n      \"datePublished\": \"2023-06-15T10:47:00+00:00\",\n      \"dateModified\": \"2024-01-03T09:39:40+00:00\",\n      \"url\": \"https:\/\/www.repricer.com\/blog\/amazon-buy-box-algorithm\/\",\n      \"inLanguage\": \"en-US\"\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La espera ha merecido la pena para uno de nuestros posts m\u00e1s jugosos: \u00bfcu\u00e1les son los componentes que intervienen en el algoritmo de la Buy Box de Amazon? Por suerte para nuestros lectores, tenemos la informaci\u00f3n m\u00e1s precisa y actualizada que puede ayudarte a estar m\u00e1s cerca de ganar una Buy Box. Obt\u00e9n m\u00e1s informaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":16481,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[107,119],"tags":[],"class_list":["post-16480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-es","category-comprar-caja"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el algoritmo Buy Box de Amazon?<\/title>\n<meta name=\"description\" content=\"Si vendes en Amazon, entonces querr\u00e1s ganar la Buy Box de Amazon. Es una buena idea aprender qu\u00e9 factores tiene en cuenta Amazon en su algoritmo de Buy Box.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricer.com\/es\/blog\/amazon-buy-box-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el algoritmo Buy Box de Amazon?\" \/>\n<meta property=\"og:description\" content=\"Si vendes en Amazon, entonces querr\u00e1s ganar la Buy Box de Amazon. Es una buena idea aprender qu\u00e9 factores tiene en cuenta Amazon en su algoritmo de Buy Box.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricer.com\/es\/blog\/amazon-buy-box-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"The Fastest Amazon Repricer | Repricer.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricer\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-15T10:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T15:19:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2020\/06\/amazon-buy-box-algorithm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Dunne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@repricer\" \/>\n<meta name=\"twitter:site\" content=\"@repricer\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Dunne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.repricer.com\\\/es\\\/blog\\\/amazon-buy-box-algorithm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.repricer.com\\\/es\\\/blog\\\/amazon-buy-box-algorithm\\\/\"},\"author\":{\"name\":\"Chris Dunne\",\"@id\":\"https:\\\/\\\/www.repricer.com\\\/es\\\/#\\\/schema\\\/person\\\/017dbbc3012bfd47b39acf97f47eeb0a\"},\"headline\":\"\u00bfQu\u00e9 es el algoritmo Buy Box de Amazon?\",\"datePublished\":\"2023-06-15T10:47:00+00:00\",\"dateModified\":\"2026-05-13T15:19:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.repricer.com\\\/es\\\/blog\\\/amazon-buy-box-algorithm\\\/\"},\"wordCount\":1053,\"publisher\":{\"@id\":\"https:\\\/\\\/www.repricer.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.repricer.com\\\/es\\\/blog\\\/amazon-buy-box-algorithm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.repricer.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/amazon-buy-box-algorithm.jpg\",\"articleSection\":[\"Amazon\",\"Comprar caja\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.repricer.com\\\/es\\\/blog\\\/amazon-buy-box-algorithm\\\/\",\"url\":\"https:\\\/\\\/www.repricer.com\\\/es\\\/blog\\\/amazon-buy-box-algorithm\\\/\",\"name\":\"\u00bfQu\u00e9 es el algoritmo Buy Box de Amazon?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.repricer.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.repricer.com\\\/es\\\/blog\\\/amazon-buy-box-algorithm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.repricer.com\\\/es\\\/blog\\\/amazon-buy-box-algorithm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.repricer.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/amazon-buy-box-algorithm.jpg\",\"datePublished\":\"2023-06-15T10:47:00+00:00\",\"dateModified\":\"2026-05-13T15:19:39+00:00\",\"description\":\"Si vendes en Amazon, entonces querr\u00e1s ganar la Buy Box de Amazon. 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