{"id":47985,"date":"2025-10-17T14:43:05","date_gmt":"2025-10-17T14:43:05","guid":{"rendered":"https:\/\/www.repricer.com\/?p=47985"},"modified":"2025-10-17T14:43:05","modified_gmt":"2025-10-17T14:43:05","slug":"amazon-buy-box-new-sellers-90-day-guide","status":"publish","type":"post","link":"https:\/\/www.repricer.com\/es\/blog\/amazon-buy-box-new-sellers-90-day-guide\/","title":{"rendered":"Amazon Buy Box for New Sellers: How to Qualify and Win in Your First 90 Days"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Starting your Amazon selling journey can feel overwhelming\u2014especially when you realize that winning the Buy Box is the difference between making sales and being invisible. The good news? Even brand-new sellers can win the Buy Box with the right strategy, consistent effort, and smart tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This comprehensive guide walks you through a proven 90-day action plan designed specifically for beginners. Whether you&#8217;re a side hustler testing the waters or a solo founder building your first ecommerce business, you&#8217;ll learn exactly what it takes to qualify for the Buy Box and start driving real revenue fast.<\/span><\/p>\n<h2><b>What Is the Amazon Buy Box?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Buy Box is the white box on the right side of an Amazon product detail page where customers can click \u00abAdd to Cart\u00bb or \u00abBuy Now.\u00bb On mobile devices, it&#8217;s the prominent purchase button that dominates the screen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s why it matters: <\/span><b>approximately 82% of all Amazon sales happen through the Buy Box<\/b><span style=\"font-weight: 400;\">. When multiple sellers offer the same product, Amazon uses a complex algorithm to determine which seller \u00abwins\u00bb this coveted spot. Without the Buy Box, your chances of making a sale drop dramatically\u2014even if your price is competitive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For new sellers, understanding<\/span><a href=\"https:\/\/www.repricer.com\/blog\/what-is-the-amazon-buy-box\/\"> <span style=\"font-weight: 400;\">what the Amazon Buy Box is<\/span><\/a><span style=\"font-weight: 400;\"> and how to qualify for it isn&#8217;t just helpful\u2014it&#8217;s essential for survival on the platform.<\/span><\/p>\n<h2><b>Buy Box Eligibility Requirements: What You Must Have<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you can compete for the Buy Box, you need to meet Amazon&#8217;s baseline eligibility requirements. These aren&#8217;t negotiable, so focus on checking every box:<\/span><\/p>\n<h3><b>Core Requirements for All Sellers:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Professional Seller Account<\/b><span style=\"font-weight: 400;\">: The Individual plan won&#8217;t cut it. You need a Pro account ($39.99\/month) to be eligible for the Buy Box on most products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Order Defect Rate (ODR) &lt; 1%<\/b><span style=\"font-weight: 400;\">: This includes negative feedback, A-to-Z claims, and credit card chargebacks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Late Shipment Rate &lt; 4%<\/b><span style=\"font-weight: 400;\">: Ship on time, every time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Valid Tracking Rate &gt; 95%<\/b><span style=\"font-weight: 400;\">: Ensure customers can track their orders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pre-Fulfillment Cancel Rate &lt; 2.5%<\/b><span style=\"font-weight: 400;\">: Don&#8217;t cancel orders after customers place them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inventory Availability<\/b><span style=\"font-weight: 400;\">: Consistently keep products in stock<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Understanding<\/span><a href=\"https:\/\/www.repricer.com\/blog\/amazon-account-health\/\"> <span style=\"font-weight: 400;\">Amazon&#8217;s account health metrics<\/span><\/a><span style=\"font-weight: 400;\"> is crucial for maintaining Buy Box eligibility throughout your selling journey.<\/span><\/p>\n<h3><b>FBA vs. FBM: Which Path Should You Choose?<\/b><\/h3>\n<p><b>Fulfillment by Amazon (FBA)<\/b><span style=\"font-weight: 400;\"> gives new sellers a significant advantage. Amazon prioritizes FBA sellers in Buy Box allocation because they can guarantee fast, reliable shipping through Prime. According to research from experienced Amazon sellers, FBA sellers typically win the Buy Box 3-5 times more often than FBM (Fulfilled by Merchant) sellers with similar metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before committing to FBA, review the<\/span><a href=\"https:\/\/www.repricer.com\/blog\/pros-and-cons-of-amazon-fba\/\"> <span style=\"font-weight: 400;\">pros and cons of Amazon FBA<\/span><\/a><span style=\"font-weight: 400;\"> to determine if it&#8217;s the right fulfillment strategy for your business model and budget.<\/span><\/p>\n<p><b>FBM sellers<\/b><span style=\"font-weight: 400;\"> can still win the Buy Box, but you&#8217;ll need exceptional performance metrics, competitive pricing, and fast shipping options to compete with FBA&#8217;s built-in advantages.<\/span><\/p>\n<h2><b>Your 90-Day Action Plan to Win the Buy Box<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Success doesn&#8217;t happen overnight, but with a structured approach, most new sellers can win their first Buy Box within 60-90 days. Here&#8217;s your roadmap:<\/span><\/p>\n<h3><b>\ud83d\udcc5 Days 1\u201330: Foundation Setup<\/b><\/h3>\n<p><b>Week 1-2: Account and Listing Basics<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upgrade to a Professional Seller account if you haven&#8217;t already<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete your seller profile with accurate business information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up tax settings and payment methods<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create optimized product listings with high-quality images, compelling titles, and detailed descriptions<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Week 3-4: Choose Your Fulfillment Strategy<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If using FBA, send your first shipment to Amazon&#8217;s fulfillment centers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If using FBM, establish reliable shipping processes with same-day or next-day handling times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price your products competitively\u2014research the current Buy Box price and position yourself within 5-10% of it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Begin building your seller reputation by delivering exceptional customer service<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Key Goal<\/b><span style=\"font-weight: 400;\">: Complete your first 5-10 sales with perfect metrics<\/span><\/p>\n<h3><b>\ud83d\udcc5 Days 31\u201360: Optimization Mode<\/b><\/h3>\n<p><b>Week 5-6: Implement Dynamic Pricing<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Install repricing software to stay competitive 24\/7 (more on this below)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set minimum profit margins to avoid racing to the bottom<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor your seller metrics in Seller Central daily<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respond to all customer inquiries within 24 hours (aim for under 12 hours)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Week 7-8: Build Social Proof<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Amazon&#8217;s \u00abRequest a Review\u00bb button for every order<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Address any negative feedback immediately and professionally<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test small price adjustments on your top-performing SKUs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep detailed records of which prices win the Buy Box at different times<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Learn more about<\/span><a href=\"https:\/\/www.repricer.com\/blog\/improve-amazon-seller-feedback\/\"> <span style=\"font-weight: 400;\">improving your Amazon seller feedback<\/span><\/a><span style=\"font-weight: 400;\"> to boost your Buy Box eligibility and customer trust.<\/span><\/p>\n<p><b>Key Goal<\/b><span style=\"font-weight: 400;\">: Reach 95%+ positive seller feedback rating and 10+ total orders<\/span><\/p>\n<h3><b>\ud83d\udcc5 Days 61\u201390: Aggressive Scaling<\/b><\/h3>\n<p><b>Week 9-10: Increase Visibility<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch limited-time promotions or coupons to drive velocity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure inventory levels are healthy across all fulfillment centers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aim for at least 10 positive product reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track your Buy Box percentage in Seller Central&#8217;s Business Reports<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Week 11-12: Optimize and Maintain<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze which products win the Buy Box most often<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Double down on inventory for your Buy Box winners<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain consistent performance metrics above Amazon&#8217;s thresholds<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan for future inventory to avoid stockouts during Days 90+<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Key Goal<\/b><span style=\"font-weight: 400;\">: Win the Buy Box at least 50% of the time on your main products<\/span><\/p>\n<h2><b>Tools That Help New Sellers Compete<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You don&#8217;t need to manually check prices every hour or stress about competitors undercutting you overnight. Smart sellers use tools to level the playing field:<\/span><\/p>\n<h3><b>Repricing Software<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Automated repricing tools are game-changers for new sellers who want to compete for the Buy Box without spending all day monitoring prices. <\/span><b>Repricer.com<\/b><span style=\"font-weight: 400;\"> offers intelligent repricing specifically designed for Amazon sellers, with features that help you stay competitive while protecting your profit margins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right repricing strategy can increase your Buy Box win rate by 40-60% compared to manual pricing adjustments. Explore proven<\/span><a href=\"https:\/\/www.repricer.com\/repricing-strategies\/\"> <span style=\"font-weight: 400;\">Amazon repricing strategies<\/span><\/a><span style=\"font-weight: 400;\"> to maximize your competitive advantage from day one.<\/span><\/p>\n<h3><b>Fulfillment Advantages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Using FBA isn&#8217;t just about convenience\u2014it&#8217;s a strategic Buy Box advantage. Amazon&#8217;s algorithm heavily weights fast, reliable shipping, and FBA automatically meets these criteria. New sellers using FBA typically qualify for the Buy Box within their first 30 days if other metrics are strong.<\/span><\/p>\n<h3><b>Feedback and Review Tools<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">External tools like FeedbackWhiz from<\/span><a href=\"https:\/\/www.helium10.com\/\"> <span style=\"font-weight: 400;\">Helium 10<\/span><\/a><span style=\"font-weight: 400;\"> and Jungle Scout&#8217;s Request Review automation help you systematically gather positive reviews and feedback\u2014critical components of Buy Box eligibility.<\/span><\/p>\n<h2><b>Case Study: How One First-Time Seller Won the Buy Box on Day 42<\/b><\/h2>\n<p><b>Background<\/b><span style=\"font-weight: 400;\">: Sarah, a stay-at-home mom, launched her first Amazon business selling kitchen organization products in the home goods category.<\/span><\/p>\n<p><b>Strategy<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Used FBA from day one<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Started with 3 SKUs priced 5% below the current Buy Box price<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responded to all customer messages within 2 hours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enrolled in automated repricing by week 3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintained 100% in-stock availability<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Results<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First Buy Box win: Day 42<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy Box win rate by Day 90: 67%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total sales in first 90 days: $8,400<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average profit margin: 22%<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sarah&#8217;s success came from focusing on the fundamentals: perfect metrics, competitive pricing, and FBA fulfillment. She didn&#8217;t try to compete on price alone\u2014instead, she let automation handle pricing while she focused on customer service and inventory management.<\/span><\/p>\n<h2><b>Mistakes to Avoid in Your First 90 Days<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even with a solid plan, new sellers can derail their Buy Box chances with these common mistakes:<\/span><\/p>\n<p><b>Choosing an Individual Plan Instead of Pro<\/b><span style=\"font-weight: 400;\"> The $39.99\/month feels steep when you&#8217;re starting out, but without a Professional account, you&#8217;re automatically disqualified from winning the Buy Box on most products. This one decision can cost you thousands in lost sales.<\/span><\/p>\n<p><b>Running Out of Stock<\/b><span style=\"font-weight: 400;\"> Nothing kills Buy Box momentum faster than stockouts. Amazon&#8217;s algorithm prioritizes sellers with consistent availability. One week out of stock can set you back 2-3 weeks in Buy Box performance.<\/span><\/p>\n<p><b>Ignoring Seller Performance Metrics<\/b><span style=\"font-weight: 400;\"> Your ODR, late shipment rate, and valid tracking rate aren&#8217;t suggestions\u2014they&#8217;re requirements. Check your Account Health dashboard daily and address any issues immediately before they escalate. Review these<\/span><a href=\"https:\/\/www.repricer.com\/blog\/improve-amazon-order-defect-rate\/\"> <span style=\"font-weight: 400;\">8 ways to fix your Amazon Order Defect Rate<\/span><\/a><span style=\"font-weight: 400;\"> if you notice your metrics slipping.<\/span><\/p>\n<p><b>Setting Prices Without Factoring in All Costs<\/b><span style=\"font-weight: 400;\"> New sellers often focus solely on the Buy Box price without calculating actual profitability. Factor in Amazon fees, shipping costs, and product costs before setting your floor price. Use the<\/span><a href=\"https:\/\/sellercentral.amazon.com\/fba\/profitabilitycalculator\/index\"> <span style=\"font-weight: 400;\">Amazon FBA Calculator<\/span><\/a><span style=\"font-weight: 400;\"> to understand your true costs and margins.<\/span><\/p>\n<p><b>Competing on Price Alone<\/b><span style=\"font-weight: 400;\"> The lowest price doesn&#8217;t always win the Buy Box. Amazon considers shipping speed, seller rating, and fulfillment method alongside price. A seller priced $0.50 higher with FBA and perfect metrics often beats a cheaper FBM seller with average performance. Learn more about<\/span><a href=\"https:\/\/www.repricer.com\/blog\/can-you-win-amazon-buy-box-without-lowering-price\/\"> <span style=\"font-weight: 400;\">winning the Amazon Buy Box without lowering your price<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Your Path Forward: Consistency Wins the Buy Box<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Winning the Amazon Buy Box as a new seller isn&#8217;t about luck or gaming the system\u2014it&#8217;s about consistently executing the fundamentals. Focus on maintaining excellent performance metrics, implementing smart pricing strategies, and providing outstanding customer service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first 90 days set the foundation for your entire Amazon business. Sellers who approach this period strategically, using tools like automated repricing and FBA fulfillment, position themselves to win the Buy Box regularly and build sustainable long-term revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a comprehensive understanding of Buy Box dynamics and advanced strategies, download our free<\/span><a href=\"https:\/\/www.repricer.com\/how-to-win-the-amazon-buy-box-ebook\/\"> <span style=\"font-weight: 400;\">How to Win the Amazon Buy Box eBook<\/span><\/a><span style=\"font-weight: 400;\"> to take your Buy Box performance to the next level.<\/span><\/p>\n<p><b>Ready to accelerate your Buy Box wins?<\/b><span style=\"font-weight: 400;\"> Start implementing these strategies today and track your progress using the milestone checklist provided in this guide. With dedication and the right tools, you&#8217;ll be winning the Buy Box consistently within your first 90 days.<\/span><\/p>\n<h2><b>Frequently Asked Questions<\/b><\/h2>\n<p><b>Can new sellers really win the Buy Box?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Yes! New sellers can absolutely win the Buy Box, often within their first 30-60 days. The key is meeting Amazon&#8217;s eligibility requirements (Professional account, strong performance metrics, and competitive pricing) and using FBA or offering fast, reliable shipping. Amazon doesn&#8217;t discriminate based on account age\u2014only performance and competitiveness. Check out our guide on<\/span><a href=\"https:\/\/www.repricer.com\/blog\/win-amazon-buy-box\/\"> <span style=\"font-weight: 400;\">winning the Amazon Buy Box in 2025<\/span><\/a><span style=\"font-weight: 400;\"> for proven tactics.<\/span><\/p>\n<p><b>Do I need FBA to qualify for the Buy Box?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">No, FBA isn&#8217;t strictly required, but it gives you a significant advantage. FBM (Fulfilled by Merchant) sellers can win the Buy Box, but they need excellent metrics, fast shipping options, and very competitive pricing to overcome FBA&#8217;s built-in advantages. For new sellers, FBA is the fastest path to Buy Box eligibility. Learn more about<\/span><a href=\"https:\/\/www.repricer.com\/blog\/repricing-strategies-amazon-fbm-sellers\/\"> <span style=\"font-weight: 400;\">FBM repricing strategies<\/span><\/a><span style=\"font-weight: 400;\"> if you choose to fulfill orders yourself.<\/span><\/p>\n<p><b>How long does it take to show up in the Buy Box?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Most new sellers who follow best practices see their first Buy Box win within 30-60 days. Factors that accelerate this timeline include using FBA, maintaining perfect performance metrics, implementing automated repricing, and staying consistently in stock. Some sellers win the Buy Box in as little as 2-3 weeks with optimal conditions.<\/span><\/p>\n<p><b>What happens if I lose the Buy Box after winning it?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Losing the Buy Box is normal\u2014it&#8217;s not a permanent award. Amazon continuously evaluates all eligible sellers and rotates the Buy Box based on real-time factors like price, availability, and performance. If you lose it, analyze what changed (did a competitor lower their price? did your metrics slip?) and adjust accordingly. Repricing software helps you win it back automatically by responding to competitor price changes. Learn strategies for<\/span><a href=\"https:\/\/www.repricer.com\/blog\/retaining-your-buy-box-dominance\/\"> <span style=\"font-weight: 400;\">retaining your Buy Box dominance<\/span><\/a><span style=\"font-weight: 400;\"> long-term.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting your Amazon selling journey can feel overwhelming\u2014especially when you realize that winning the Buy Box is the difference between making sales and being invisible. The good news? Even brand-new sellers can win the Buy Box with the right strategy, consistent effort, and smart tools. This comprehensive guide walks you through a proven 90-day action [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":47988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3,4],"tags":[206],"class_list":["post-47985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-buy-box","tag-repricing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amazon Buy Box for New Sellers: 90-Day Winning Guide<\/title>\n<meta name=\"description\" content=\"New to Amazon? 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