{"id":20243,"date":"2023-10-24T14:14:29","date_gmt":"2023-10-24T14:14:29","guid":{"rendered":"https:\/\/repricer.kinsta.cloud\/refixation-des-prix-de-base\/"},"modified":"2025-06-05T09:35:53","modified_gmt":"2025-06-05T09:35:53","slug":"refixation-des-prix-de-base","status":"publish","type":"page","link":"https:\/\/www.repricer.com\/fr\/refixation-des-prix-de-base\/","title":{"rendered":"Les bases de la retarification"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20243\" class=\"elementor elementor-20243 elementor-19476\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d58ada6 e-flex e-con-boxed e-con e-parent\" data-id=\"d58ada6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ae906e e-con-full e-flex e-con e-child\" data-id=\"8ae906e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6255a elementor-widget elementor-widget-heading\" data-id=\"7b6255a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Les bases de la retarification<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3364d62 elementor-widget elementor-widget-text-editor\" data-id=\"3364d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gagner la Buy Box peut se traduire par une augmentation de 500 % des ventes. L&rsquo;utilisation du repricing pour l&rsquo;ensemble de votre stock se traduira par une augmentation des ventes et des b\u00e9n\u00e9fices.<\/p><p>Nous d\u00e9crivons ci-dessous le processus de r\u00e9vision des prix et son fonctionnement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f81552d e-flex e-con-boxed e-con e-child\" data-id=\"f81552d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28cc0dd elementor-mobile-align-center elementor-widget elementor-widget-global elementor-global-20380 elementor-global-18504 elementor-widget-button\" data-id=\"28cc0dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer\" data-button=\"trial_cta\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Essayez Repricer gratuitement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c371a3b elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"c371a3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.repricer.com\/book-demo\/\" data-button=\"demo_cta\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"R\u00e9server une d\u00e9mo\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"40\" viewBox=\"0 0 30 30.000001\" height=\"40\" preserveAspectRatio=\"xMidYMid meet\"><defs><clipPath id=\"74a5fe3756\"><path d=\"M 1.070312 8 L 28.648438 8 L 28.648438 20.980469 L 1.070312 20.980469 Z M 1.070312 8 \" clip-rule=\"nonzero\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#74a5fe3756)\"><path fill=\"#000000\" d=\"M 22.824219 20.59375 L 28.273438 15.144531 C 28.648438 14.765625 28.648438 14.144531 28.273438 13.765625 L 22.824219 8.304688 C 22.445312 7.925781 21.824219 7.925781 21.445312 8.304688 C 21.070312 8.683594 21.070312 9.304688 21.445312 9.683594 L 25.238281 13.472656 L 2.042969 13.472656 C 1.507812 13.472656 1.070312 13.914062 1.070312 14.449219 C 1.070312 14.984375 1.507812 15.425781 2.042969 15.425781 L 25.226562 15.425781 L 21.433594 19.214844 C 21.238281 19.410156 21.15625 19.65625 21.15625 19.910156 C 21.15625 20.167969 21.253906 20.410156 21.433594 20.605469 C 21.824219 20.972656 22.445312 20.972656 22.824219 20.59375 Z M 22.824219 20.59375 \" fill-opacity=\"1\" fill-rule=\"nonzero\"><\/path><\/g><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.repricer.com\/book-demo\/\" data-button=\"demo_cta\" >\n\t\t\t\t\t\t\tR\u00e9server une d\u00e9mo\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b3c96 elementor-widget elementor-widget-text-editor\" data-id=\"e4b3c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>14 jours d&rsquo;essai | Pas de carte de cr\u00e9dit requise | Installation guid\u00e9e<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5e3f2f e-con-full e-flex e-con e-child\" data-id=\"a5e3f2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b91be5d elementor-widget elementor-widget-image\" data-id=\"b91be5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1055\" height=\"655\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricing-basics.png\" class=\"attachment-full size-full wp-image-19696\" alt=\"repricing basics\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricing-basics.png 1055w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricing-basics-300x186.png 300w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricing-basics-1024x636.png 1024w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricing-basics-768x477.png 768w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4d0835 e-flex e-con-boxed e-con e-parent\" data-id=\"a4d0835\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49cc298 elementor-widget elementor-widget-spacer\" data-id=\"49cc298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c0303e e-flex e-con-boxed e-con e-parent\" data-id=\"9c0303e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-450c028 elementor-widget elementor-widget-text-editor\" data-id=\"450c028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tout le monde s&rsquo;accorde \u00e0 dire que le d\u00e9tenteur de la Buy Box a tendance \u00e0 vendre davantage &#8211; plus de 80 % des ventes en fait ! De nombreux vendeurs Amazon partent \u00e9galement du principe que le prix le plus bas remporte toujours la Buy Box. Ce n&rsquo;est g\u00e9n\u00e9ralement pas le cas.<\/p><p>Amazon ne divulgue pas publiquement la formule exacte qu&rsquo;il utilise pour d\u00e9terminer qui gagne la Buy Box. Bien que beaucoup aient essay\u00e9, aucun n&rsquo;a r\u00e9ussi \u00e0 inverser l&rsquo;algorithme. On sait par exemple que les calculs de la Buy Box peuvent varier en fonction de la g\u00e9ographie et de l&rsquo;heure de la journ\u00e9e dans certains pays.<\/p><p>Toutefois, outre le prix, les facteurs \u00e9num\u00e9r\u00e9s ci-dessous sont connus pour jouer un r\u00f4le dans l&rsquo;inscription de votre titre dans la Buy Box d&rsquo;Amazon :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-053e20c e-flex e-con-boxed e-con e-parent\" data-id=\"053e20c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c08e2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b6c08e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Les performances des vendeurs :<\/strong> Amazon prend \u00e9galement en compte les performances des vendeurs pour d\u00e9terminer qui remporte la Buy Box. Il s'agit de facteurs tels que le taux de d\u00e9fectuosit\u00e9 des commandes, le taux de respect des d\u00e9lais de livraison, etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Le score des feedbacks des clients :<\/strong> Cet \u00e9l\u00e9ment a un impact significatif. L'\u00e9valuation elle-m\u00eame, le nombre d'\u00e9valuations, le nombre d'\u00e9valuations r\u00e9centes et les \u00e9valuations par rapport \u00e0 d'autres vendeurs de cette UGS sont autant d'\u00e9l\u00e9ments qui influencent la probabilit\u00e9 d'obtenir la bo\u00eete d'achat.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>M\u00e9thode d'ex\u00e9cution :<\/strong> Amazon privil\u00e9gie les vendeurs qui utilisent le service Fulfilment by Amazon (FBA) pour honorer les commandes. Les vendeurs FBA offrent des services d'exp\u00e9dition plus rapides et plus fiables, ce qu'Amazon appr\u00e9cie.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Autres facteurs : <\/strong>Amazon prend \u00e9galement en compte d'autres facteurs, tels que la disponibilit\u00e9 des produits, le niveau des stocks et les avis sur les produits, pour d\u00e9terminer qui remporte la Buy Box.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79f4343 e-flex e-con-boxed e-con e-parent\" data-id=\"79f4343\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9815c3 elementor-widget elementor-widget-text-editor\" data-id=\"a9815c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous trouverez ci-dessous les mesures prises par Repricer pour vous assurer que vous avez un maximum de chances de gagner la Buy Box :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-176faec e-flex e-con-boxed e-con e-parent\" data-id=\"176faec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c036206 e-con-full e-flex e-con e-child\" data-id=\"c036206\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3b74b elementor-widget elementor-widget-heading\" data-id=\"6a3b74b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Amazon d\u00e9tecte un changement de prix ou l'arriv\u00e9e d'un nouveau vendeur dans une liste.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2254418 elementor-widget elementor-widget-text-editor\" data-id=\"2254418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorsqu&rsquo;un changement de prix intervient pour l&rsquo;une de vos annonces, Amazon en informe instantan\u00e9ment Repricer afin qu&rsquo;il puisse r\u00e9agir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e04d8cb e-con-full e-flex e-con e-child\" data-id=\"e04d8cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b489e92 elementor-widget elementor-widget-image\" data-id=\"b489e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"510\" height=\"409\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/price-change-on-product-listing.png\" class=\"attachment-full size-full wp-image-19686\" alt=\"price change on product listing\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/price-change-on-product-listing.png 510w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/price-change-on-product-listing-300x241.png 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68bf482 e-flex e-con-boxed e-con e-parent\" data-id=\"68bf482\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d62af75 elementor-widget elementor-widget-spacer\" data-id=\"d62af75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a0cacf e-flex e-con-boxed e-con e-parent\" data-id=\"5a0cacf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13846c4 e-con-full e-flex e-con e-child\" data-id=\"13846c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-debd170 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"debd170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"593\" height=\"373\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricer-collects-additonal-information.png\" class=\"attachment-full size-full wp-image-19691\" alt=\"repricer collects additonal information\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricer-collects-additonal-information.png 593w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/repricer-collects-additonal-information-300x189.png 300w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72707a5 e-con-full e-flex e-con e-child\" data-id=\"72707a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0345352 elementor-widget elementor-widget-heading\" data-id=\"0345352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Le repreneur recueille des informations suppl\u00e9mentaires sur les autres vendeurs.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee8f13 elementor-widget elementor-widget-text-editor\" data-id=\"6ee8f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Des informations sur les prix et les niveaux de stocks de tous les autres vendeurs de cette annonce sont collect\u00e9es. Cela garantit que Repricer est le mieux plac\u00e9 pour calculer un nouveau prix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd87bf3 e-flex e-con-boxed e-con e-parent\" data-id=\"dd87bf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0895f8f elementor-widget elementor-widget-spacer\" data-id=\"0895f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19e3071 e-flex e-con-boxed e-con e-parent\" data-id=\"19e3071\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0eb98b6 e-con-full e-flex e-con e-child\" data-id=\"0eb98b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de5dc42 elementor-widget elementor-widget-heading\" data-id=\"de5dc42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Les donn\u00e9es sont trait\u00e9es instantan\u00e9ment et un nouveau prix est calcul\u00e9.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8db2211 elementor-widget elementor-widget-text-editor\" data-id=\"8db2211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Repricer analyse instantan\u00e9ment la notification de prix. Gr\u00e2ce au repricing pilot\u00e9 par l&rsquo;IA et \u00e0 la strat\u00e9gie que vous avez choisie, Repricer d\u00e9termine un nouveau prix, en tenant compte d&rsquo;aspects tels que les prix des concurrents, les dur\u00e9es d&rsquo;exp\u00e9dition, les statistiques de feedback, les marges b\u00e9n\u00e9ficiaires, et bien plus encore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a542d3e e-con-full e-flex e-con e-child\" data-id=\"a542d3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd922f elementor-widget elementor-widget-image\" data-id=\"bdd922f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"460\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/pricing-data-is-processed.png\" class=\"attachment-full size-full wp-image-19701\" alt=\"pricing data is processed\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/pricing-data-is-processed.png 703w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/pricing-data-is-processed-300x196.png 300w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8483fd0 e-flex e-con-boxed e-con e-parent\" data-id=\"8483fd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c77e054 elementor-widget elementor-widget-spacer\" data-id=\"c77e054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8ce8c7 e-flex e-con-boxed e-con e-parent\" data-id=\"f8ce8c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ddaab2c e-con-full e-flex e-con e-child\" data-id=\"ddaab2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d867b9f elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"d867b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"388\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/security-checks-are-performed.png\" class=\"attachment-full size-full wp-image-19706\" alt=\"security checks are performed\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/security-checks-are-performed.png 522w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/security-checks-are-performed-300x223.png 300w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-040760e e-con-full e-flex e-con e-child\" data-id=\"040760e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5958ed elementor-widget elementor-widget-heading\" data-id=\"f5958ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Des contr\u00f4les de s\u00e9curit\u00e9 sont effectu\u00e9s sur le nouveau prix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7493708 elementor-widget elementor-widget-text-editor\" data-id=\"7493708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le nouveau prix propos\u00e9 fait l&rsquo;objet d&rsquo;une validation et de contr\u00f4les de s\u00e9curit\u00e9 afin de s&rsquo;assurer qu&rsquo;il est conforme aux fourchettes de prix ou de b\u00e9n\u00e9fices minimales et maximales que vous avez d\u00e9finies. Cela vous permet de ne jamais vendre \u00e0 un prix trop bas ou en dehors des limites de prix d&rsquo;Amazon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd23996 e-flex e-con-boxed e-con e-parent\" data-id=\"cd23996\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b55266f elementor-widget elementor-widget-spacer\" data-id=\"b55266f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90d0ecf e-flex e-con-boxed e-con e-parent\" data-id=\"90d0ecf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0149d4b e-con-full e-flex e-con e-child\" data-id=\"0149d4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4647311 elementor-widget elementor-widget-heading\" data-id=\"4647311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Le nouveau prix est t\u00e9l\u00e9charg\u00e9 sur Amazon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04705be elementor-widget elementor-widget-text-editor\" data-id=\"04705be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le nouveau prix est envoy\u00e9 \u00e0 Amazon. Selon le produit Repricer que vous choisissez, ce t\u00e9l\u00e9chargement de prix peut se faire en quelques secondes ou en quelques minutes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5deb64 e-con-full e-flex e-con e-child\" data-id=\"f5deb64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3a166 elementor-widget elementor-widget-image\" data-id=\"6a3a166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"349\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/new-price-is-uploaded-to-amazon.png\" class=\"attachment-full size-full wp-image-19711\" alt=\"new price is uploaded to amazon\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/new-price-is-uploaded-to-amazon.png 548w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/new-price-is-uploaded-to-amazon-300x191.png 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d81f30f e-flex e-con-boxed e-con e-parent\" data-id=\"d81f30f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1e093 elementor-widget elementor-widget-spacer\" data-id=\"2d1e093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bad48b6 e-flex e-con-boxed e-con e-parent\" data-id=\"bad48b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74ad227 e-con-full e-flex e-con e-child\" data-id=\"74ad227\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a82ed3 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1a82ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"403\" src=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/amazon-reassigns-the-buy-box.png\" class=\"attachment-full size-full wp-image-19716\" alt=\"amazon reassigns the buy box\" srcset=\"https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/amazon-reassigns-the-buy-box.png 315w, https:\/\/www.repricer.com\/wp-content\/uploads\/2023\/10\/amazon-reassigns-the-buy-box-234x300.png 234w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e001c67 e-con-full e-flex e-con e-child\" data-id=\"e001c67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-320d70a elementor-widget elementor-widget-heading\" data-id=\"320d70a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Amazon met \u00e0 jour les listes et r\u00e9attribue la Buy Box<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1219f elementor-widget elementor-widget-text-editor\" data-id=\"6d1219f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Amazon met \u00e0 jour le nouveau prix sur votre fiche et l&rsquo;affiche sur les pages du produit pour que les acheteurs puissent le voir. Il applique \u00e0 nouveau son algorithme \u00e0 tous les vendeurs de cette annonce et attribue la bo\u00eete d&rsquo;achat \u00e0 un seul vendeur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a52392 e-flex e-con-boxed e-con e-parent\" data-id=\"4a52392\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe94c33 elementor-widget elementor-widget-spacer\" data-id=\"fe94c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7709de5 e-flex e-con-boxed e-con e-parent\" data-id=\"7709de5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9946a3f elementor-widget elementor-widget-text-editor\" data-id=\"9946a3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>Note : Si le mode sans \u00e9chec est activ\u00e9 dans Repricer, le nouveau prix propos\u00e9 est affich\u00e9 dans&nbsp;<\/i><i>Repricer<\/i><i>mais il n&rsquo;est pas t\u00e9l\u00e9charg\u00e9 sur Amazon. Cela peut \u00eatre utile, car cela permet aux utilisateurs de se familiariser avec la refonte des prix sans craindre qu&rsquo;ils soient mis \u00e0 jour.<\/i><\/p>\n<p><strong>Repricer fonctionne sur plus de 1000 serveurs Amazon AWS surpuissants, ce qui garantit que les donn\u00e9es sont re\u00e7ues imm\u00e9diatement, trait\u00e9es rapidement et que les nouveaux prix sont calcul\u00e9s et t\u00e9l\u00e9charg\u00e9s en quelques secondes.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c031fd6 e-flex e-con-boxed e-con e-parent\" data-id=\"c031fd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2790a9 elementor-widget elementor-widget-spacer\" data-id=\"b2790a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les bases de la retarification Gagner la Buy Box peut se traduire par une augmentation de 500 % des ventes. L&rsquo;utilisation du repricing pour l&rsquo;ensemble de votre stock se traduira par une augmentation des ventes et des b\u00e9n\u00e9fices. Nous d\u00e9crivons ci-dessous le processus de r\u00e9vision des prix et son fonctionnement. Try Repricer for free R\u00e9server [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":19716,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-20243","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les bases du repricing | Repricer.com<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les bases du repricing Amazon et son fonctionnement, \u00e9tape par \u00e9tape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricer.com\/fr\/refixation-des-prix-de-base\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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