Repricing vs. Promotions: Which Drives More Profitable eCommerce Sales?
In online selling, pricing decisions can make or break your profit margins. eCommerce managers constantly weigh the benefits of repricing vs promotions when aiming to boost sales. While both strategies can drive revenue, they serve different purposes and come with distinct impacts on profitability, brand perception, and long-term growth. This article explores how repricing and promotional discounts stack up in a head-to-head comparison… and why a dynamic, automated repricing solution