Repricer

Repricing features that get you the Buy Box.

Monitor competitor price changes 24 × 7. React automatically in seconds.

  • 14 day trial
  • No credit card required
  • Guided setup
Repricer dashboard showing live Buy Box tracking, win-rate chart and SKU pricing activity

01 BUILT FOR PROFIT

Sell more at higher profits.

Repricer adjusts your prices automatically, in seconds, based on the rules that protect your margin and grow your share of the Buy Box.

  • Covers all 23 Amazon marketplaces

    Reprice across every international Amazon marketplace at no extra cost.

  • Net-margin repricing

    Enter your costs and only sell at your target profit margin make a profit on every sale.

  • Automations

    Switch strategies automatically based on sales history, Buy Box performance, stock levels and more.

  • Buy Box eligibility

    Stay within Amazon's Buy Box price limits automatically. Never price too high, never lose the Box.

  • Price up and down

    Raise prices when competitors run out of stock or you own the Buy Box. Lower them when you don't.

  • Buy Box predictor

    Identify products with a high or low probability of winning the Buy Box and take action.

  • Sales rules

    Get aggressive when sales slow, raise prices when sales are strong pricing tied to your revenue rhythm.

  • Sync across channels

    Mirror your pricing across eBay, Shopify, Walmart & Mirakl.

02 UP IN MINUTES

Quick to set up. Easy to live with.

Templates, bulk tools and dashboards built for sellers who'd rather sell than wrangle pricing software.

  • TEMPLATES

    Pre-defined strategies

    Get started in minutes with 7 expert-built repricing templates — chosen by our Buy Box specialists.

  • BULK

    Bulk actions

    Manage thousands of SKUs effortlessly. Add SKUs, assign rules and set min/max ranges in one move.

  • PLUG & PLAY

    Works out of the box

    Built for Amazon. Plays nice with the software you already use. Ready from the moment you sign up.

  • INSIGHTS

    Actionable dashboards

    See how often you priced up, priced down and won or held the Buy Box — every single day.

  • SEARCH

    Search, filter, sort

    Find any product fast with powerful filters and sort. Evaluate, act, move on.

  • CONSISTENCY

    Consistent pricing everywhere

    Replicate your pricing across Amazon, eBay, Shopify, Walmart & Mirakl .

03 PRIORITY LANE

Beat the competition with truly immediate repricing.

Most tools promise instant repricing. Most don't deliver price changes can take up to 10 minutes to go live. Repricer's Priority Lane is different. Our AI surfaces the products that need immediate action and pushes them to the front of the queue. Price updates land in seconds, not minutes leaving competitors stuck in traffic.

  • Competitive advantage

    Secure the Buy Box for longer.

  • Speed

    Instant repricing with no delays.

  • Sales boost

    Fast-moving products jump the queue.

Seller checking instant repricing results on a laptop
PRIORITY LANE: LIVE

REPRICER PRIORITY LANE

1 sec

INDUSTRY AVERAGE

10 min

04 RIVAL INTEL

Understand and beat your Buy Box rivals.

See exactly who's beating you, how they're doing it, and what to do about it, in one live view.

  1. 01

    Spy on your top rivals

    See which products they’re beating you on, their fulfillment method and average selling price.

  2. 02

    Take quick action

    Target individual rivals with one click — by fulfillment, stock levels and more.

  3. 03

    Buy Box winners

    See exactly who's beating you to the Box and take action to increase your sales.

  4. 04

    Price movement

    Make smart decisions with price and sales history, plus the Buy Box winner for every SKU.

  5. 05

    Buy Box threshold

    Find the highest price you can charge and still win the Box. Maximize profit, safely.

Repricer competitor leaderboard showing top rivals, fulfilment method, price and Buy Box win rate

05 RULE BUILDER

Compete on Amazon your way.

Eight targeted rule types to match your strategy. Combine them in any way you want.

  • Fulfilment method

    Compete on equal terms by matching how rivals ship.

    When competitor is... Prime, FBA, FBM or seller-fulfilled
  • Individual sellers

    Get granular. Set a tailored strategy for one specific competitor.

    Target by name... Specific individual rivals
  • Feedback

    Use your 5-star metrics to target rivals by feedback count and score.

    When rival has... High or low feedback score
  • Stock levels

    Price up when rivals are out. Adjust automatically when yours runs low.

    When rival is... Low or out of stock
  • Buy Box winner

    Increase profit by incrementally raising your price while you own the Box.

    When you own... The Buy Box
  • Last sale

    Speed up slow-moving inventory with rules based on the last sale date.

    When SKU last sold... Date last sold
  • Out of bounds

    Ignore rivals selling below your minimum. No price wars, no losses.

    When seller is... Below your floor
  • Location

    Win the sale at the best price at home or abroad.

    When rival is in... Specific country

06 EBAY

Win the 'Buy It Now' Box on eBay.

Same precision pricing as Amazon, now across your eBay listings.

  • CATALOGUE ITEMS

    Win the 'Buy it Now' Box

    A search of catalogue items on eBay shows a single product instead of several listings. Repricer competes for that single slot the same way it competes for the Buy Box on Amazon.

    Target by feedback, location, stock levels and more. Compete against all or specific rivals (matched by Barcode, EAN or UPC).

  • NON-CATALOGUE ITEMS

    Mirror your Amazon prices to eBay

    For non-catalog items, replicate your Amazon prices onto eBay listings at parity, or with a small % markup or markdown.

    Auto-upload, real-time. No spreadsheets, no manual updates.

07 AMAZON BUSINESS

Outclass the competition on Amazon Business.

Built for the Business Buy Box including single-unit and quantity-discounted sales.

  • 01

    Competitive repricing

    Reprice against your Amazon Business rivals 24/7. Feature-rich business rules let you compete on every price point single-unit, quantity discounts, and beyond.

  • 02

    Quantity discounts

    Exclusive quantity ranges put your products at the best price on quantity-discounted items even SKUs you aren't directly listed against.

  • 03

    Replicator repricing

    Link your Amazon Business price to your standard price to maximize profit when you're the only Business seller or run it standalone.

  • 04

    Business insights

    Drill into Business-specific sales, Buy Box ownership and critical performance metrics to optimize for peak performance.

09 MULTICHANNEL

Consistent pricing everywhere you sell.

Connect every channel. Sync every SKU. One source of truth for pricing.

  • SETUP

    Hassle-free multichannel pricing

    Connect your channels, pick the Amazon marketplace to replicate from, and you're consistent across the board in minutes.

  • AUTO

    Automated, flexible pricing

    Sync some or all of your inventory. Repricer updates pricing across every connected channel.

  • INTEGRATIONS

    Seamlessly integrated

    Plug into eBay, Shopify, Walmart & Mirakl from day one.

  • EBAY

    eBay pricing done right

    Auto-update both catalogue and non-catalogue items unlike most eBay repricers. Saves time and resources.

A customer story

“Repricer is genuinely vital to our business. It pays for itself in the first week, every month, without fail.
Rob Evans Managing Director, RareWaves · 1.2M units / yr
  • +38%

    Buy Box share

  • 100×

    Average ROI

  • 10 min

    To go live

  • 4.7

    Trustpilot · G2

Pricing

Built for every stage of seller.

Plans scale by orders, not SKUs — so you're never penalised for catalogue depth. All plans include unlimited marketplaces and live support.

  • Core

    $99 / mo

    Win the Buy Box with instant repricing.

    • Realtime repricing
    • Automated pricing strategies
    • Up to 3,000 SKUs
    • 3 channels
    • Amazon / eBay repricing
    • Sales velocity repricing
    • Automated imports
    • Ratings & reviews management
    Start free trial
  • Scale · Most popular

    $299 / mo

    Strategic advantage with advanced repricing.

    • RAI price optimization
    • Up to 50,000 SKU's
    • 5 channels
    • Buy Box price optimizer
    • Buy Box chaser
    • Suppressed Buy Box strategy
    • Price War management
    • 7-day event tracking
    • 7-day competitor tracking
    • 24/7 chat and phone support
    Start free trial
  • Premium

    $499 / mo

    Net-margin repricing for serious operators.

    • Net Margin repricing
    • Up to 250,000 SKU's
    • Unlimited Channels
    • Multichannel price replicator
    • API integrations
    • Stock level repricing
    • Automated imports/exports
    • Custom reporting
    • Dedicated account manager
    • 30-day event tracking
    • 30-day competitor tracking
    Start free trial
  • Max

    Custom

    For 250K+ orders. White-glove onboarding.

    • Unlimited SKU's
    • Unlimited channels
    • Talk to us about:
    • Priority repricing
    • Custom development
    Talk to sales

Ready when you are

Win the Buy Box. Keep Your Margins.

Join 5,000 + serious sellers who trust Repricer to look after their margin so they can focus on building the rest of the business.

No credit card required10-minute setupCancel any time