Privacy Notice
May 2025
We are committed to protecting and respecting your privacy. This Privacy Notice sets out how we look after your personal data and tells you about your privacy rights and how the law protects you.
This Privacy Notice is provided in a layered format so you can click through to the specific areas set out below:
1. Introduction
“We”, “us” and “our” refer to xSellco Limited and its affiliates. xSellco Limited is an Irish incorporated entity with its registered offices as Two Haddington Buildings, Haddington Road, Dublin 4, D04 HE94, Ireland.
This Privacy Notice applies when you visit our websites: xsellco.com, edesk.com, repricer.com, repricerexpress.com, feedbackexpress.com and replymanager.com and if you use the services we offer through our websites. It also applies if we otherwise identify you as a potential customer or if you supply services to us. These are all situations where we are acting as a data controller with respect to your personal data, that is when we determine why and how your personal data is processed. To the extent that you use our services and we process any personal data on your behalf as a data processor the terms of the Data Processing Addendum (appended to this Privacy Notice) are deemed to apply.
Contact us at privacy@xsellco.com with any questions in relation to this Privacy Notice or your privacy rights.
Any changes we make to our Privacy Notice in the future will be posted on this page. Please check back frequently to see any updates or changes.
Our websites may from time to time contain links to and from the websites of other businesses. If you follow a link to any of these websites, please note that these websites have their own privacy notices and that we do not accept any responsibility or liability for their privacy obligations. Please check their privacy notices before you submit any personal data to these websites.
2. The types of data that we collect and how we collect it
Personal information, or personal data, means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we collect from various sources as described below:
Identity Data includes first name, last name and email address. We collect this data directly from you when you set up an account with us to use our services.
Contact Data includes name, email address, work details, address and telephone numbers. We collect this data from you when you request information about our products and services or create an account to use our services. We may also collect this data from third parties, such as trusted lead generators or from publicly available sources such as Linked In and other websites.
Publication Data includes details you choose to publish via our websites to others including your Identity Data and Contact Data when you provide testimonials on our websites.
Transaction Data includes details of our products and services you have purchased and payments made via our websites. All payments are made through our payment processor (see Payments via our websites below). We collect certain of your card details and billing address so that you may make payments to us and to identify your transactions. The source of Transaction Data is yourself and our payment processor.
Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our websites. We collect this data by the use of cookies and other similar technologies. See our Cookie Notice for details.
Usage Data includes information about how you use our websites, products and services. We use third party providers like Google Analytics to collect this data by way of cookie and other similar technologies. See our Cookie Notice for further details.
Marketing and Communications Data includes your preferences in receiving marketing communications from us. We collect this information when you sign up for our newsletters, request a demo or other information about our products and services, sign up for a trial or create a user account with us and when you update us with your marketing preferences at any time.
Profile Data is data that contributes to building a behavioural profile of you which is built up from a combination of information, for example, your name, username, purchases or orders made by you, your online behaviour and browsing patterns, the electronic devices you use, your interests, preferences, demographics, location data, any feedback and survey responses. We collect this information directly from you when you communicate such information to us, from cookies and other similar technologies which provide information about your online behaviour and browsing patterns and from third party publicly available sources. See our Cookie Notice for further details.
We may also collect, use and share Anonymised Data and Aggregated Data such as statistical or demographic data for any purpose. Anonymised and aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate statistics to understand usage of our websites.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
3. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where you have given your consent to the processing of your personal data for a particular purpose.
Where it is necessary for the performance of a contract with you or to take steps to enter into a contract with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.
Purposes for which we will use your personal information
The purposes for which we will process your personal information and the lawful basis of processing on which we rely are described below.
| Purpose/Activity | Lawful basis for processing including basis of legitimate interest |
|---|---|
| To register you as a user of our services (whether for a trial or paid subscription) and create your user account so that you may access our services | Performance of a contract with you |
| To provide the functionality of our services that you have requested via our web platforms: https://dashboard.xsellco.com https://dashboard.edesk.com https://dashboard.repricer.com https://dashboard.replymanager.com | Performance of a contract with you |
| To administer and support the services you have requested including to send service notifications, manage and support the provision of your services, to manage and collect payments and to exercise our legal rights | Performance of a contract with you Necessary for our legitimate interests (the efficient running of our business and services, to recover amounts due to us and to protect and assert our legal rights) |
| To manage our relationship with you which will include: (a) Notifying you about changes to our terms or Privacy Notice (b) Asking you to update your information (c) Dealing with any issues or feedback you may have or asking you to complete a survey | Performance of a contract with you Necessary to comply with a legal obligation Necessary for our legitimate interests (to keep our records updated, to manage and improve our services and the efficient running of our business) |
| To administer, protect and manage our business and websites (including troubleshooting, business operational analysis, testing, system maintenance, support, reporting and hosting of data) | Necessary for our legitimate interests (for running our business, provision of administration and IT services, business performance analysis, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) Necessary to comply with a legal obligation |
| To follow up sales leads whether sourced by way of sign-up to a trial, demo request or request for information, by third party lead or from internal research | Your consent (if your consent is required) Necessary for our legitimate interests (to qualify sales leads and to make sales of our products and services to grow our business) |
| To send you marketing communications | Your consent (if your consent is required) Necessary for our legitimate interests (so that we can market our products and services to B2B customers) |
| To use data analytics to improve our websites, products/services, marketing, user relationships and experiences | Your consent (to the setting of cookies) Necessary for our legitimate interests (to improve our products and services based on user experience, to define types of users for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy) |
| To build profiles of potential purchasers of our products and services and to identify potential purchasers of our products and services | Your consent (to the setting of cookies) Necessary for our legitimate interests (to inform our marketing strategy by identifying the types of individual likely to purchase our products and services and to identify potential purchasers of our products and services so that we may target potential purchasers to make sales and grow our business) |
| To deliver targeted website content and advertisements to you both on our websites and via third party platforms and measure and understand the effectiveness of the advertising we serve to you | Your consent (to the setting of cookies) Necessary for our legitimate interests (to procure sales of our products and services, to study how people purchase/use our services, to develop our sales, to grow our business and to inform our marketing strategy) |
| To purchase goods and services from you for our business | Necessary for our legitimate interests (to provide and manage our services and the efficient running of our business) |
Children
Our services are not directed to individuals under the age of 13 and you may only create an account to use our services if you are 18 or over.
Marketing and Opting out
You will receive our marketing communications if you have specifically consented to receive them.
If you have already purchased our products and services and/or signed up for a trial, we may send you information about our similar products or services under soft opt-in consent. Consent in this scenario is taken as given because you have signed up to receive our services already.
You may also receive our marketing communications in your business capacity if you have requested information from us, if you provided us with your details or if we have identified you as someone who may be interested in our products/services.
You can unsubscribe from our marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing privacy@xsellco.com at any time.
Marketing, advertising and profiling
We build behavioural profiles of potential purchasers of our products and services and use these to identify and target potential purchasers of our products and services. We build these profiles from Profile Data we collect about you and use it to send you relevant information about our products and services. We also use it to identify the types of people that are interested in our products and services. We use third-party advertising platforms, such as Facebook, Google, Linked In etc. to send you advertising messages that are targeted at you, based on your Profile Data. We use various third-party solutions to help us with these targeted messages. We share your personal information with the third-party advertising platforms, and they will attempt to match your profile in their database to determine when to show you our advertisements. We analyse information from advertising campaigns to understand their effectiveness. Third-party advertising platforms set their own cookies on our websites which collect information about your visits to our websites. Details of the cookies set and how to manage or decline the setting of advertising and profiling cookies are set out in our Cookie Notice. You can opt out of targeted marketing by emailing privacy@xsellco.com at any time. We do not make any decisions based on such profiling which produce legal effects on you.
Payments and Profiling
Our payment processor (see Payments via our websites) uses technology to help it make decisions about financial transactions and your card payments which may prevent you from accessing our services or continuing to use our services. In this role, our Payment Processor acts as controller and may monitor insights and patterns of payment transactions and other online signals to reduce the risk of fraud, money laundering and other harmful activity. This activity is carried out in accordance with the Stripe Global Privacy Policy.
4. Providing your personal data to others
Payments via our websites
All payments through our website are made using the payment service provided by Stripe Payments Europe, Ltd (Payment Processor). You will be directed to Stripe’s service to enter your card and other billing details.
In processing payment transactions, the Payment Processor acts as a data processor to us but in carrying out fraud monitoring, prevention and detection services, it acts as controller and may monitor insights and patterns of payment transactions and other online signals to reduce the risk of fraud, money laundering and other harmful activity. This activity is carried out in accordance with the Stripe Global Privacy Policy.
On completion of payment, our Payment Processor will provide us with limited payment details (your name, billing address, billing email, card type, expiry date and the last four digits of your payment card number) so that we can manage payment transactions and your account. Full payment details are held securely by the Payment Processor.
Others with whom we may share personal data
We share limited personal data with xSellco affiliates only to the extent required to provide our services and for internal administration purposes.
We share your personal data with selected third parties, including:
third party service providers who we use to help manage our business. Please email privacy@xsellco.com if you would like details of our service providers.
third party apps that you use to sell, support and fulfil your orders but only if you have chosen to integrate any such apps with our services.
insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims.
taxation authorities, regulators, law enforcement agencies and other authorities if required by such authorities or by due process of law.
third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.
5. International transfers of your personal data
Your personal information will be processed by us in the UK and the European Economic Area (EEA). Some of your personal data may be transferred, stored and/or processed outside of the UK and the EEA as our suppliers sometimes operate from outside of these jurisdictions. We will only transfer your data outside of the UK and the EEA in compliance with data protection laws and provided appropriate or suitable safeguards are in place to protect your data, these being either an adequacy decision, Standard Contractual Clauses or Binding Corporate Rules.
Please email privacy@xsellco.com if you would like details of the appropriate safeguards we have in place for transfers of data outside of the UK or EEA.
6. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
7. Retaining and deleting personal data
We will retain your personal data for as long as necessary to provide you with our services and for so long as you do not wish to unsubscribe from our marketing communications or from receiving targeted advertising. We will also retain your personal data as necessary to fulfil our contractual obligations and to comply with our legal obligations, resolve disputes, and enforce our agreements.
Where we no longer need to process your personal data for the purposes set out in Section 3 of this Privacy Notice, we will delete your personal data from our systems unless we need to retain a limited amount of information to make sure that we act in accordance with your wishes.
Where permissible, we will also delete your personal data on your request. Information on how to make a deletion request can be found in Section 8, Your rights.
Please email privacy@xsellco.com if you would like details of our retention periods for different kinds of personal data.
8. Your rights
You have certain legal rights with respect to your personal information depending on your location and applicable laws. You may exercise your rights at any time by contacting us at privacy@xsellco.com
Your rights if you are resident in the UK or the EEA
| Right of access | You have the right to access any personal data we hold about you: we will provide a copy of your personal data that we hold together with details of the purposes of the processing, the types of personal data we hold and the people to whom your personal data has been disclosed. |
|---|---|
| Right to rectification | You have the right to have inaccurate or incomplete personal data corrected or to restrict the processing of personal data whilst the accuracy is checked. |
| Right to erasure | You have the right to ask to have personal data we hold about you erased. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with law. |
| Right to data portability | In certain circumstances, you have the right to have data we hold about you transferred to yourself or another data controller. Note, this right only applies to information that is processed by automated means which you initially provided consent for us to use or where we used the information to perform a contract with you. |
| Right to object | You have the right to:ask us not to process your personal data for direct marketing purposesobject, on grounds relating to your particular situation, to the processing of your personal data (including profiling) where we are relying on a legitimate interest . |
| Right to withdraw consent | You have the right to withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. |
| Right to complain | You have the right to lodge a complaint with the Irish Data Protection commissioner, the UK Information Commissioners Office or other data protection supervisory authority applicable to you if you are unhappy with the way we are handling your personal data. |
Your rights if you are a resident of California
How We Collect, Use, and Disclose your Personal Information. The types of data that we collect and how we collect it section describes the personal information we may have collected over the last 12 months, including the categories of sources of that information. We collect this information for the purposes described in the How we use your personal data section. We share this information as described in the Providing your personal data to others section. We use cookies, including advertising cookies, as described in our Cookie Notice.
Your CCPA Rights and Choices. As a California consumer and subject to certain limitations under the CCPA, you have choices regarding our use and disclosure of your personal information:
Exercising the right to know. You may request, up to twice in a 12-month period, the following information about the personal information we have collected about you during the past 12 months:
the categories and specific pieces of personal information we have collected about you;
the categories of sources from which we collected the personal information;
the business or commercial purpose for which we collected the personal information;
the categories of third parties with whom we shared the personal information; and
the categories of personal information about you that we disclosed for a business purpose, and the categories of third parties to whom we disclosed that information for a business purpose.
Exercising the right to delete. You may request that we delete the personal information we have collected from you, subject to certain limitations under applicable law.
Exercising the right to opt-out from a sale. You may request to opt out of any “sale” of your personal information that may take place.
Non-discrimination. The CCPA provides that you may not be discriminated against for exercising these rights.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
9. Contact Us
If you have any questions or complaints about this Privacy Notice, please send an email to:
privacy@xsellco.com
Or write to:
xSellco Limited
Two Haddington Buildings
Haddington Road
Dublin 4, D04 HE94
Ireland
eDesk’s use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.
Data Processing Addendum
This Data Processing Addendum is supplemental to and forms part of the Agreement entered into between the Company and the Client for the supply of the Service and is part of our Privacy Policy. It applies in circumstances where a party uses our Services and we process any personal data on such parties behalf.
For the purposes of this Data Processing Addendum and the Agreement, the following terms have the following meanings:
Data subject, personal data, controller, processor, process, processing or processes each have the meaning given to them in Data Protection Legislation.
Data Protection Legislation: (i) any data protection legislation from time to time in force in the Republic of Ireland including the General Data Protection Regulation ((EU) 2016/679) and any other applicable law or regulation relating to privacy; and (ii) all data protection and privacy legislation applicable to a party in the processing of personal data pursuant to the provision of the Service.Both parties will comply with all applicable requirements of Data Protection Legislation. This paragraph 2 is in addition to, and does not relieve, remove or replace, a party’s obligations under Data Protection Legislation.
The parties acknowledge that for the purposes of Data Protection Legislation, the Client is the controller and the Company is the processor of personal data in Client Data.
The Client will ensure that it has all necessary appropriate consents and notices in place to enable lawful transfer of personal data to the Company for the duration and purposes of the Agreement and for the Company to carry out the processing Services as instructed by the Client.
The Company shall, in relation to any personal data processed pursuant to this Data Processing Addendum:
process personal data only on the written instructions of the Client as set out in the Agreement as updated by the Client in writing from time to time, unless the Company is required by applicable laws to otherwise process that personal data. Where the Company is relying on laws of a member of the European Union or European Union law as the basis for processing personal data, the Company shall promptly notify the Client of this before performing the processing required by the applicable laws unless those applicable laws prohibit the Company from so notifying the Client;
ensure that it has in place appropriate technical and organisational measures to protect against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data, appropriate to the harm that might result from the unauthorised or unlawful processing or accidental loss, destruction or damage and the nature of the data to be protected, having regard to the state of technological development and the cost of implementing any measures (those measures may include, where appropriate, pseudonymising and encrypting personal data, ensuring confidentiality, integrity, availability and resilience of its systems and services, ensuring that availability of and access to personal data can be restored in a timely manner after an incident, and regularly assessing and evaluating the effectiveness of the technical and organisational measures adopted by it);
ensure that all personnel who have access to and/or process personal data are obliged to keep the personal data confidential;
other than as to identified sub-processors in this Data Processing Addendum, not transfer any personal data outside of the European Economic Area without the prior written consent of the Client unless the Company has provided appropriate safeguards in relation to the transfer and it complies with its obligations under the Data Protection Legislation by providing an adequate level of protection to any personal data that is transferred;
assist the Client, at the Client’s cost, in responding to any request from a data subject and in ensuring compliance with its obligations under the Data Protection Legislation with respect to security, breach notifications, impact assessments and consultations with supervisory authorities or regulators;
notify the Client without undue delay on becoming aware of a personal data breach;
at the written direction of the Client, delete or return personal data and copies thereof to the Client on termination of the Agreement unless required by any applicable laws to retain the personal data; and
maintain complete and accurate records and information to demonstrate its compliance with this paragraph 5.
The Client consents to the Company appointing the sub-processors identified in this Addendum as third-party processors of personal data under the Agreement. The Client consents to the Company engaging third party processors to process personal data provided that: (i) the Company provides at least 30 days’ prior notice of the addition of any third party processor, (ii) the Company enters into a written agreement with such processor substantially on that third party’s standard terms of business or incorporating terms which are substantially similar to those set out in this Data Processing Addendum; and (iii) as between the Client and the Company, the Company remains liable for any breach of this Data Processing Addendum that is caused by an act, error or omission of its sub-processor.
The Company shall permit the Client (or its appointed third party auditors) to audit the Company’s compliance with this Data Processing Addendum, and shall make available to the Client all information necessary to demonstrate compliance with its obligations under Data Protection Legislation. The Company acknowledges that the Client (or its third party auditors) may enter its premises for the purposes of conducting this audit, provided that the Client gives it reasonable prior notice of its intention to audit, conducts its audit during normal business hours, and takes all reasonable measures to prevent unnecessary disruption to the Company’s operations. The Client acknowledges that prior to the exercise of any audit rights it and/or its third party auditor will be required to enter into appropriate confidentiality obligations with the Company and that the Company will not be obliged during such audit to disclose any information which could compromise the confidentiality or data privacy rights of it or any of its other clients, customers, suppliers or personnel. The Client will be responsible for all costs (including the Company’s costs) of the carrying out of any such audit and will not exercise its audit rights more than once in any twelve (12) calendar month period, except if and when required by instruction of a competent data protection authority.
| Data Processing Details: | |
|---|---|
| Nature and purpose of the processing | The nature of the data processing is the provision of cloud-based ecommerce services to assist the Client with its ecommerce activities. The purpose of the processing is to provide the Service to the Client. |
| Duration of the processing | The Company will only process personal data for so long as the Agreement remains in effect. |
| Data subjects | The personal data to be processed concern the following data subjects:Customers of the Client |
| Categories of data | The personal data to be processed concern the following categories of data:Name, telephone number, address, Email address and details concerning a Customer’s purchases including feedback to the extent such contain personal data |
| Sub-processors | Amazon Web Services EMEA Sarl: cloud hosting provider |