Repricing basics that Win the Buy Box.
Winning the Buy Box for a product can result in 500% more sales. Applying repricing methodologies across your entire inventory will result in greater sales and improved profits.
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01 By the numbers
More Buy Boxes. More sales. More profit.
The Buy Box drives 80% of Amazon sales. Repricer is constantly working in the background across every Amazon marketplace, all day, every day to put it in your column.
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500 %
More sales for the seller who holds the Amazon Buy Box
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80 %
Share of all Amazon sales that go through the Buy Box
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1000 +
Super-powerful AWS servers powering Repricer 24/7
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<2 s
End-to-end latency from price change to new price live
02 Speed & precision
React fast. Hold it longer.
Repricer's Amazon-hosted processing power means price recalculations happen in seconds. When a competitor changes price, runs out of stock, or has their ratings fall, your new price is uploaded immediately based on your chosen strategy.
- Reacts in seconds to competitor moves
- Strategy-aware pricing never under your minimum
- Built on Amazon-hosted infrastructure for low latency
- Handles 20M+ listings without breaking a sweat
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03 Signals beyond price
The lowest price doesn't always win.
Amazon does not publicly disclose the exact formula that determines who wins the Buy Box but apart from price, the factors below are known to play a role in whether your stock gets listed.
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Seller performance
Order defect rate, on-time delivery, cancellations — Amazon considers the full health of your seller account when assigning the Buy Box.
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Customer feedback score
The rating itself, the number of ratings, how recent they are, and how it compares to others on this SKU all affect Buy Box likelihood.
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Fulfilment method
Amazon prefers sellers who use Fulfilment by Amazon (FBA) to fulfil orders — faster and more reliable shipping that Amazon values.
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Other signals
Product availability and inventory level are also considered when determining who wins the Buy Box.
04 How it works
Six steps, start to finish.
Below are the steps Repricer takes to ensure you've maximum likelihood of winning the Buy Box. The whole process takes seconds.
01
Amazon detects a price change
When a price change occurs for one of your listings — or a new seller joins — Amazon instantly notifies Repricer so that it may react.
02
Repricer collects competitor data
Information on price and inventory levels for all other sellers of that listing is collected to find the best new price.
03
A new price is calculated
AI-driven repricing applies your selected strategy, weighing competitor prices, shipping durations, feedback stats and profit margins.
04
Safety checks are performed
The proposed price is validated against your minimum and maximum price/profit ranges — so you never sell too cheaply.
05
New price is uploaded to Amazon
Depending on the Repricer product you choose, this upload happens in seconds or within a few minutes.
06
Buy Box is re-assigned
Amazon updates the listing, runs its algorithm across all sellers, and assigns the Buy Box to a single seller — ideally, you.
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Ready when you are
Win the Buy Box. Keep Your Margins.
Join 5,000 + serious sellers who trust Repricer to look after their margin so they can focus on building the rest of the business.
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