Sellerboard and Repricer.com: P&L Data to Repricing Floor

Last updated: September 2026

Sellerboard shows you what your margins have been. Your repricer determines what your margins will be. These are two different problems, and most Amazon sellers address the first one thoroughly while leaving the second one to estimates.

Sellerboard tracks your profit and loss per ASIN in real time, breaks down every fee, and shows exactly what each unit cost and earned. Repricer.com enforces a minimum selling price on every listing, configured from your actual unit economics, so no competitive event ever drives a sale below your target margin.

There is no direct API integration between Sellerboard and Repricer.com. The workflow is: export your cost data from Sellerboard, apply the floor formula to each ASIN, and import the resulting minimum prices to Repricer.com via CSV. This takes approximately 30 minutes to set up the first time and 15 minutes to update when costs change.

TL;DR: Sellerboard calculates your actual unit economics per ASIN, including COGS, FBA fees, and referral fees. There is no direct Sellerboard-Repricer.com integration. The correct workflow is: export the COGS per ASIN from Sellerboard, apply the floor formula, and import the resulting minimum prices to Repricer.com via CSV. When costs update in Sellerboard, re-export, recalculate, and re-import. This eliminates the most common repricing mistake: minimum prices set from estimates rather than from actual cost data.

What Sellerboard does that your repricer cannot do alone

Sellerboard is an Amazon seller analytics platform that tracks profit and loss per ASIN in real time. It aggregates every cost that affects unit economics: COGS (cost of goods sold), FBA fulfillment fees, referral fees, advertising costs, return processing fees, and storage. It shows actual profitability per unit and per period, not estimates.

What Sellerboard provides:

Unit-level P&L: the actual profit per unit sold on each ASIN, broken down by cost component
COGS tracking: input your sourcing cost per ASIN, including per-batch cost updates when you source at different prices
Fee breakdown: FBA fees, referral fees, and other Amazon charges, pulled from actual sales data
Advertising cost overlay: ad spend per ASIN as a cost component alongside fulfillment costs
Refund tracking: return rates and refund costs per ASIN, showing the net margin impact of returns
Cash flow view: timing of cash movements including inventory investment and proceeds

This is data a repricer cannot generate from its own inputs. A repricer knows the competitive price environment on your listings. It does not know your sourcing cost, your advertising spend, or your actual refund rate per ASIN. Sellerboard knows all of these.

What Sellerboard does not do:

Sellerboard tracks historical performance. It shows what margins have been. It does not act on competitive pricing events on your live listings, does not submit price adjustments to Amazon, and does not prevent your repricer from selling below the margin it has calculated for each ASIN.

The gap: tracking profitability versus enforcing profit floors

Sellerboard identifies when you sold at a loss. A correctly configured repricer prevents you from selling at a loss. These are two different functions applied at two different points in the same problem.

The timeline illustrates the gap:

Day 1: You source 30 units of an ASIN at $9.50 each. You set an estimated minimum price of $16.00 in your repricer.
Day 15: Sellerboard shows that 12 of the 30 units sold at $14.80, below your actual break-even. The repricer followed a competitor below your true floor because the $16.00 minimum was set from an estimate that understated prep costs and used a pre-January 2026 FBA fee.
Day 15 (in Sellerboard): The P&L report shows negative margin on 12 units. Sellerboard identifies the problem accurately, but 12 units have already been sold below cost.

The insight Sellerboard provides on Day 15 is useful. The same insight applied before Day 1 would have prevented the loss: use Sellerboard's COGS data per ASIN to calculate the correct floor before the repricer goes live on the listing.

The correct sequence:

Source product and log the COGS in Sellerboard
Pull the COGS from Sellerboard, add prep cost, pull FBA fee from Amazon, apply the floor formula
Enter the calculated floor as the minimum price in Repricer.com before listing
The repricer enforces the margin Sellerboard's cost data defines

Sellerboard answers "what did this unit actually cost?" A correctly configured repricer answers "what is the lowest price that makes this unit commercially viable?" These two tools solve adjacent problems with the same data.

How Sellerboard cost data feeds your repricing minimum prices

The Sellerboard data point that goes into the repricing floor formula is the COGS per ASIN per lot. This is the sourcing cost you enter in Sellerboard when you source a new batch of inventory. Combined with the FBA fee and referral fee rate for the ASIN, it produces the minimum price that protects your target margin.

The floor formula using Sellerboard COGS:

Floor = (Sellerboard COGS + prep cost + FBA fee) divided by (1 minus referral fee rate minus target margin rate)

Where each input comes from:

Worked example:

Sellerboard shows COGS of $11.20 for an ASIN. The FBA Revenue Calculator shows a fulfillment fee of $3.18. Referral fee rate for the category is 8%. Prep cost is $0.50. Target margin is 20%.

Floor = ($11.20 + $0.50 + $3.18) divided by (1 minus 0.08 minus 0.20) = $14.88 divided by 0.72 = $20.67

This ASIN must sell at or above $20.67 to produce 20% net margin. This is the number to enter as the minimum price in Repricer.com for this ASIN.

Start your 14-day free trial with Safe Mode. Enter your Sellerboard-sourced floors as minimum prices and run the 14-day simulation before any live prices change.

Integration reality: what connects directly and what requires a manual step

Sellerboard is not listed as a direct integration in Repricer.com's integrations catalogue. There is no API connection between the two tools that automatically passes COGS data from Sellerboard to Repricer.com's floor calculation.

The Repricer.com integrations page at Repricer.com integrations page lists the tools that do connect directly for automatic unit cost import: Linnworks, Extensiv, Sku Grid, E-Com Solutions, OAGenius, ArbitrageBoss, and Webscraperapp. If you use one of these tools alongside Sellerboard, automatic floor updates are available through the connected tool rather than through Sellerboard itself.

For Sellerboard users who do not use one of the directly integrated tools, the workflow requires a manual step:

Export COGS data from Sellerboard per ASIN
Apply the floor formula to each ASIN
Import the resulting minimum prices to Repricer.com via the CSV/FTP import

This is not a limitation of either tool in isolation. Sellerboard tracks your unit economics accurately. Repricer.com accepts bulk minimum price imports via CSV. The two tools work together through this manual data transfer rather than through a live API connection.

What Repricer.com's CSV import does:

The CSV import accepts a file with ASIN, minimum price (floor), and maximum price (ceiling) per row and applies these values to your active repricing configuration. For a catalogue of 50 to 100 ASINs, this process takes approximately 10 to 20 minutes: export from Sellerboard, run the formula (a spreadsheet formula applied to the exported data), and upload the CSV.

Workflow: Sellerboard unit cost to Repricer.com minimum price

The complete workflow from Sellerboard data to active repricing floor has three stages: data extraction, floor calculation, and minimum price import. Each stage takes a defined amount of time. The first run for a full catalogue takes approximately 30 to 60 minutes. Subsequent updates take 15 to 20 minutes.

Stage 1: Export COGS from Sellerboard

In Sellerboard, navigate to the product analytics or profit and loss view filtered by ASIN. Export the unit cost (COGS) for each active repricing ASIN. Sellerboard allows CSV export of product-level data.

The COGS figure to use is the most recent lot's sourcing cost per unit, or the weighted average if multiple lots of the same ASIN are active simultaneously. Sellerboard tracks per-lot COGS if you enter cost data at the batch level.

Stage 2: Apply the floor formula in a spreadsheet

Build a spreadsheet with these columns:

ASIN
COGS (from Sellerboard export)
Prep cost (your records)
FBA fee (from Amazon Revenue Calculator per ASIN. See the FBA Calculator guide.
Referral fee rate (from Amazon fee schedule)
Target margin
Floor (formula: (COGS + prep cost + FBA fee) divided by (1 minus referral fee rate minus target margin rate))
Ceiling (from Keepa 90-day historical Buy Box high per ASIN)

Apply the floor formula as a spreadsheet function in the Floor column. The spreadsheet then produces the correct minimum price for every ASIN from the Sellerboard COGS data automatically.

Stage 3: Import to Repricer.com via CSV

Export the ASIN, Floor, and Ceiling columns from the spreadsheet as a CSV file. Import to Repricer.com using the CSV/FTP import function accessible from the dashboard. The import applies the minimum and maximum prices to the matching ASINs in your repricing configuration.

This completes the connection: Sellerboard's actual cost data now powers the repricing floor that Repricer.com enforces on your live listings.

What to do when your Sellerboard costs update

Since there is no direct integration, floor updates do not happen automatically when Sellerboard costs change. The update process requires re-running the workflow: export updated COGS from Sellerboard, recalculate affected floors, and re-import the CSV.

The four cost change triggers that require floor updates:

New sourcing lot at a different cost: if you source 50 more units of an ASIN at $12.40 instead of $11.20, the floor for the new lot is higher. Update the minimum price before the new lot enters FBA and goes live in the repricing configuration.
Amazon FBA fee change: when Amazon adjusts FBA fees (the January 2026 update changed rates for multiple standard size tiers), recalculate floors for all affected ASINs and re-import. Sellerboard updates its own fee data after the change. Check the Sellerboard product-level fee breakdown after any Amazon fee announcement.
Referral fee rate change: if Amazon changes the referral fee rate for a category, recalculate floors for all ASINs in that category.
Target margin revision: if you revise your target margin for a product or category, recalculate the floor and re-import.

The update schedule recommendation:

For most FBA sellers, a monthly floor update review is sufficient unless one of the four triggers above fires. Schedule a monthly task: open the workflow spreadsheet, update any COGS that changed in Sellerboard, re-run the floor formula, and upload the revised CSV to Repricer.com. The task takes 15 to 20 minutes for catalogues up to 100 ASINs.

After any Amazon fee announcement, run the update for affected ASINs immediately rather than waiting for the monthly review cycle.

Step-by-step: using Sellerboard data to configure your repricing floor

The first-time setup for connecting Sellerboard data to Repricer.com minimum prices.

Step 1: Pull COGS per ASIN from Sellerboard

In Sellerboard, go to Products (or P&L by product). Filter by your active FBA ASINs. For each ASIN, note the current COGS per unit. If Sellerboard tracks per-lot costs, use the most expensive active lot's COGS as the conservative floor input.

Step 2: Build the floor calculation spreadsheet

Create a spreadsheet with columns: ASIN, COGS, Prep Cost, FBA Fee, Referral Fee Rate, Target Margin, Floor, Ceiling. Enter the floor formula as a calculated column. Pull FBA fees from the Revenue Calculator per ASIN. Pull ceilings from Keepa's 90-day Buy Box price historical high per ASIN.

The Amazon seller fees guide has the current FBA fee schedule and referral fee rates by category.

Step 3: Run the formula and review outputs

Apply the formula across all ASINs. Review the outputs: are any calculated floors above the current competitive Buy Box price range for the ASIN? If yes, the sourcing cost for that ASIN is too high for the current competitive range at the target margin. This is a sourcing intelligence finding from Sellerboard data, not a repricing configuration problem.

Step 4: Export the CSV and import to Repricer.com

Export the ASIN, Floor, and Ceiling columns as a CSV. Log into Repricer.com, navigate to the CSV/FTP import section, upload the file. Repricer.com applies the minimum and maximum prices to the matching ASINs.

Step 5: Enable Safe Mode for 7 to 14 days

After importing the Sellerboard-derived floors, enable Safe Mode. The simulation confirms the configuration produces better simulated outcomes than the current pricing before enabling live repricing. Check the 10-point repricing configuration audit as part of this step.

Step 6: Enable live and schedule monthly floor reviews

Go live once Safe Mode confirms better simulated results. Set a recurring monthly calendar task to update the floor spreadsheet from Sellerboard and re-import the CSV.

Key Takeaways

Sellerboard and Repricer.com solve adjacent problems with the same data. Sellerboard tracks actual unit economics per ASIN. Repricer.com enforces a minimum selling price calculated from those economics. Together they close the gap between "knowing what you earned" and "protecting what you earn next."
There is no direct Sellerboard-Repricer.com integration. The workflow connects them via a CSV export-calculate-import process. This takes approximately 30 minutes for the first run and 15 minutes for monthly updates.
The Sellerboard COGS input to the floor formula: (Sellerboard COGS + prep cost + FBA fee) divided by (1 minus referral fee rate minus target margin rate). The output is the minimum price per ASIN that protects the target margin.
Update the CSV import when costs change: new sourcing lots, Amazon fee changes, referral rate changes. Without a direct integration, floor updates require a manual re-export and re-import.
Sellers using Linnworks, Extensiv, OAGenius, or ArbitrageBoss alongside Sellerboard get direct unit cost import into Repricer.com through those tools, reducing the manual update requirement.

Action Plan

In Sellerboard, pull your current COGS per ASIN for every active FBA product you want to reprice. Export to CSV.
Build the floor calculation spreadsheet with ASIN, COGS, prep cost, FBA fee, referral rate, target margin, floor, and ceiling columns. Apply the floor formula as a calculated column.
Verify FBA fees per ASIN using the Amazon Revenue Calculator. Do not use estimates. The FBA Calculator guide covers this step.
Pull ceilings from Keepa (90-day historical Buy Box high) for each ASIN and enter in the ceiling column.
Export the ASIN, Floor, and Ceiling columns as CSV and import to Repricer.com via the CSV/FTP import.
Enable Safe Mode for 7 to 14 days after importing. Compare simulated ASP to actual ASP. Enable live when the simulation confirms better outcomes.
Schedule a monthly floor update task: open the spreadsheet, update COGS from Sellerboard, re-run the formula, upload the revised CSV to Repricer.com. Budget 15 to 20 minutes.

Frequently Asked Questions

1. Can I connect Sellerboard to my Amazon repricer?

Sellerboard is not listed as a direct integration on Repricer.com's integrations page. There is no live API connection between the two tools that automatically passes COGS data to Repricer.com's floor calculation. The workflow connects them through a manual CSV process: export COGS from Sellerboard, apply the floor formula in a spreadsheet, and import the resulting minimum prices to Repricer.com via the CSV/FTP import function. For sellers using Linnworks, Extensiv, OAGenius, or ArbitrageBoss alongside Sellerboard, those tools do connect directly to Repricer.com for automatic unit cost import.

2. How does Sellerboard data help me set better repricing minimum prices?

Sellerboard provides your actual COGS per ASIN, including per-lot cost tracking when you source the same ASIN at different prices across multiple batches. This is more accurate than an estimated cost. Using the Sellerboard COGS as the sourcing cost input in the floor formula produces a minimum price that reflects your actual unit economics rather than an approximation. The floor formula: (Sellerboard COGS + prep cost + FBA fee) divided by (1 minus referral fee rate minus target margin rate). The output is the minimum selling price that protects your target margin on each specific ASIN at its current sourcing cost.

3. Will my repricing floors update automatically when my Sellerboard costs change?

No. Because there is no direct integration, floor updates require a manual re-export from Sellerboard, formula recalculation, and re-import to Repricer.com via CSV. The four triggers that require a floor update are: a new sourcing lot at a different COGS, an Amazon FBA fee change, a referral fee rate change, and a target margin revision. For most sellers, a monthly floor update review catches all non-urgent cost changes. Amazon fee change announcements should trigger an immediate update for affected ASINs.

4. What is the workflow for using Sellerboard and Repricer.com together?

The workflow has three stages. First, export COGS per ASIN from Sellerboard. Second, apply the floor formula in a spreadsheet: (COGS + prep cost + FBA fee) divided by (1 minus referral fee rate minus target margin rate). Third, import the resulting minimum prices and Keepa-sourced ceilings to Repricer.com via the CSV/FTP import function. Enable Safe Mode after importing to verify the configuration before going live. Repeat the export-calculate-import process monthly and after any Amazon fee change. Total time: approximately 30 minutes for the first run, 15 minutes for monthly updates.

Start your 14-day free trial with Safe Mode. Import your Sellerboard-derived floor prices and test the configuration before any live prices change. See the Repricer.com integrations page for the full list of direct cost import integrations.