The Secret Weapon to
Protect Q4 & Black Friday Profits
Ever wondered how successful sellers manage to sell profitably during Q4 & Black Friday whilst not running out of stock?
The answer lies in repricing automations, and some simple but clever, tried and tested strategies.
The best bit? We've made them available to all sellers.
So, what are Automations?
Put simply, Automations give you the ability to create dynamic processes to automatically move SKUS from one repricing rule/strategy to another if certain conditions are met.
Maximizing sales and profits is the shared goal for all Amazon sellers during Q4 and Black Friday, and Repricer.com users are using these Automations to save vast amounts of time whilst boosting profits!
Automations are also great because you don’t necessarily want SKUs on certain pricing strategies permanently—they’re often short-term approaches to move stock, or lock in margins at the highest margin whilst you’re restocking.
Without Automations, this would require a lot of manual work. Price checking, changing strategies, monitoring if certain conditions are met regularly.
Automations remove all these burdens and do the work for you!
A wide range of trigger conditions
to help you create the right Automations to match your business needs
Repricer offers a host of different trigger options to filter your stock and move from one strategy to the other. These include: Haven’t Won the Buy Box, Orders, Product is FBA, Product is FBM, Repricing Result, Sales, Sales Rank, Stock Age (Date Created), Stock Quantity, Stock Quantity Global, Stock Cover, Date and Time, Condition, Price.
Thousands of possibilities:
- You can have unlimited Automations.
- You can add up to three triggers per Automation with each trigger having its own variables and options.
- Automations can have their own start and end dates, so you can set them in advance of big sales events during Q4 such as Black Friday or any other event—to price your inventory according to your goals.
- Automations can have their very own lock period that keeps SKUs linked to a certain rule even if they no longer meet the trigger criteria.
Common ways pro sellers use Automations
Black Friday
Move Old FBA Stock
Sellers can easily detect old FBA stock that hasn’t sold for a long period, and sell it via an aggressive pricing strategy.
This allows them to clear out inventory that may result in FBA long term storage fees.
Experienced sellers know what triggers and metrics to apply to aged stock to get it out of Amazon’s warehouses. They’ll even use the situation to generate more positive feedback and reviews to offset the potential loss of profits under these circumstances.
Maximize Profits
On New Incoming Stock
Sellers that are bringing entirely new stock on to Amazon often want to see how well it sells profitably before considering lowering prices too much.
They can move stock from ‘High profit’ to ‘Less profit’ to ‘Tight margin’ to ‘Break even’ based entirely on sales performance over certain time periods.
Effectively, they decide when to price for profit versus when to price for moving a lot of stock.
Black Friday
Avoid Depleting Stock
Experienced sellers know that many others will jump on Black Friday Day to sell lots of stock regardless of the profit they make. They’ll know that many competitors will sell out this way and they can wait it out and then jump in when there’s less competition.
To do that, they can easily combine stock limits (to move out of the Buy Box for a time—or worst case scenario—sell at the highest profit possible). That ensures stock remains for selling products that are still highly sought after but that suddenly have less competition.
"During Black Friday, my sales experienced an extraordinary surge of close to 70%, all thanks to Repricer.com. This remarkable increase far exceeded my initial expectations!"
Mason Harrington StrideCraft
Automations are now free on every Repricer plan
Here's what else the fastest Repricer can offer...
More Buy Boxes. More Sales. More Profits.
Whether you’ve fifty listings or five million, you can be assured that Repricer is constantly working on your behalf to ensure you get maximum Buy Box exposure at your optimal price.
React fast to win and hold the Buy Box
Over 85% of Amazon sales go to sellers who are in the Buy Box
Our unrivalled Amazon-hosted processing power means your price changes are done in seconds. So when a competitor changes price, runs out of stock, or ratings fall, Repricer recalculates and immediately uploads your new price based on your chosen strategy. Repricer typically perform 20 billion price changes on Amazon and eBay every month.
24/7 Automation
Ensure you get more visibility, more Buy Box and more sales. Repricer monitors competitor price changes across your entire inventory and makes intelligent decisions on how to react. Prices are raised or lowered depending on a range of parameters including seller ratings, stock levels, location and many more.
"The repricing options are endless which I find is fantastic for us!"
Chris Wordley - Shopazoo
Actionable analytics that help you win even more
Repricer thinks outside the box to suggest where minor tweaks in your strategies can deliver more sales. Compete harder with a specific seller, on certain products, in certain jurisdictions, or with folks with higher ratings. Repricer can even help you improve your ratings – helping you to increase your prices against lowly rated competition.
Replicate your prices across everywhere you sell
Maintain consistent pricing across all your various platforms – from eBay to Walmart, Shopify, and beyond, using our multi-channel replicator tool.
“... An incredibly powerful tool... one of the best things that has happened to our business”
Gemma Andrews Superfood Market