Repricer Alternatives

informed repricer alternatives

Looking for an alternative Amazon repricer to Then we’ve got the perfect list for you.

While Informed has been a reliable option for some time, recent changes in its pricing model have raised concerns among many sellers. Currently, Informed charges its users based on their monthly sales revenue rather than by the number of listings they have, as most repricers do. 

For instance, if you’re on a lower-tier plan and generate around $7,500 in monthly revenue, you’d pay $99 per month. However, if your sales grow to over $12,000 per month due to sourcing new products, Informed will move you to a higher-priced tier, costing you $199 per month. This represents a significant 100% increase in repricing costs.

Amazon sellers want to grow their business whilst keeping costs down. So, in this instance it can be frustrating to be penalized with higher fees simply because your business is thriving.

In this article, we’ve compiled a list of the top 10 alternatives to Informed. These repricers ensure you continue to grow your business without the burden of escalating costs.

Top 10 Alternatives

  • Sellersnap
  • BQool
  • Feedvisor
  • Aura
  • Profit Protector Pro
  • Multiply
  • ChannelMax
  • Streetpricer
  • Amazon Automate is an all-in-one repricing solution tailored for all types of sellers, including resellers, dropshippers, and private-label sellers. With a variety of repricing strategies available, it can help you boost your sales and increase your profits, no matter your business model.

repricer updated dashboard

Instantly react to price changes with lightening-fast repricing

Repricer’s unrivalled Amazon-hosted processing power means your price changes are done in seconds. So when a competitor changes price, runs out of stock, or ratings fall, Repricer recalculates and immediately uploads your new price based on your chosen strategy. 

Repricing features that get you the Buy Box

Price is a key factor in securing the Buy Box on Amazon. To remain competitive in Amazon, regular repricing of your products is crucial. provides unique features that enable you to not only target the Buy Box but also hold this position for extended periods, therefore generating more revenue. Additionally, Repricer can incrementally increase your price within reason, ensuring you maximize profits with every sale.

Let repricing work in the background with 24/7 automation proactively monitors competitor price changes across your entire inventory and makes intelligent decisions on how to react. This not only helps you to maintain a competitive edge but also saves valuable time, freeing you up to concentrate on other vital aspects of your business.

Specifically target by seller, feedback rating, stock level & many more

Repricer gives you the flexibility to fine-tune your competition and repricing strategies for your products. With a range of options available, you can set the ideal price for your products based on a variety of factors you select, ensuring optimal pricing for your business needs. 

Let your sales or orders guide your pricing

Sales-based repricing, as implied by its name, enables you to adjust the prices of your products in response to your sales volume, instead of basing it on competitor pricing. This approach allows you to capitalize on market fluctuations by increasing prices during high sales periods and reducing them when sales dip. Furthermore, you have the flexibility to implement up to 20 different parameters in your sales rule, including percentage changes, choosing whether to increase or decrease prices, and specifying the duration for each rule’s application.

View your recent Amazon feedback

Excellent feedback ratings are another very important part of winning the Buy Box. As previously mentioned, this is a prime placement to boost sales but if you have great feedback ratings, you can even set a higher price and still hold this position.

Repricer’s feedback management tool allows you to monitor your Average Seller Rating and view both positive and negative reviews from the past week. With the capability to send up to 1,000 review requests, managing your online reputation has never been easier. Plus, you have the convenient option to specifically examine your most recent negative reviews and respond to them.

Compete with sellers on alternative ASIN’s

In some circumstances, the same product, or a very similar one may be available on an alternative ASIN. Standard Repricing does not take these other similar products into account as they are listed on their own independent ASINs. Cross ASIN Repricing breaks down the barrier between ASINs and lets you reprice against sellers on other ASINs. Using Repricer, you have the capability to strategically set your prices to compete against up to five other sellers across different ASINs.

For private-label sellers who face no direct competition, utilizing Sales and Cross-ASIN repricing strategies can be highly effective in boosting profits.

Only go live with prices when you are ready

Safe Mode lets you see repricing in action without affecting live prices.

Repricer analyzes competitor price changes and calculates your new selling price safely within Repricer, no live prices are uploaded to Amazon or eBay. It’s especially useful for anyone new to Repricer as your account has Safe Mode automatically turned on. 

When you’re ready, you can ‘Go Live’ to push your prices live to Amazon or eBay.

Safe Mode can also be applied at channel level allowing you to adjust your repricing strategies at any stage and see the results without impacting live pricing.

Replicate your prices across everywhere you sell

You can easily maintain consistent pricing across all your various platforms – from eBay to Walmart, Shopify, and beyond, using Repricer’s multi-channel replicator tool. Select whether to simply synchronize your price with Amazon or use the option to modify your Amazon price by a percentage or a specific amount, ensuring your profits remain protected.

Trial: 14 days

Learn more about Repricer:


seller snap repricer

SellerSnap stands out due to its distinctive repricing strategy rooted in game theory. This approach encourages sellers sharing the same ASIN to cooperate, averting price wars and safeguarding competitive pricing while sustaining profitable price levels for each seller.

They offer competitor-based repricing in 18 Amazon marketplaces, with the added feature of syncing these prices with Walmart.

SellerSnap’s basic pricing plan involves a 6-month commitment at $250 per month, but this plan limits users to connecting with just one marketplace. If your average sales exceed $25,000 by the end of the 6 months, you must upgrade to a more expensive plan, starting at a minimum of $500 per month.

Similar to, SellerSnap’s pricing structure might not be the most suitable for sellers looking to expand their business without incurring additional costs.

Trial: 15 days

Price: Basic plan starts at $250 per month


bqool repricer

BQool offers an extensive range of functionalities through its Repricing Central and BigCentral features, making it a valuable resource for Amazon sellers of all types, including resellers and private-label businesses. However, it’s worth noting that BQool currently supports only 9 out of the 21 Amazon marketplaces, which might not align with the specific marketplace you sell on.

Another consideration is the potential for costs to increase rapidly, depending on the number of listings and marketplaces you manage, as additional charges apply for each added marketplace.

One limitation worth mentioning is that BQool lacks integration with various other selling platforms such as eBay, Shopify, Walmart, WooCommerce, and Magento. This limitation could impact your operations if you rely on these alternative sales channels.

Trial: 14 days

Price: Starts at $25 per month


feedvisor amazon repricer

Feedvisor is a versatile platform that provides comprehensive repricing capabilities tailored for both resellers and brand or private-label sellers.

The platform offers great functionality in its competitor-based repricing, enabling sellers to precisely target the Buy Box and compete effectively against specific sellers.

For brand sellers, Feedvisor introduces a unique feature called ProductSphere. This feature closely mirrors the alternative ASIN repricing offered by, allowing brand or private-label sellers to increase their profits by strategically competing with sellers who have similar products.

Trial: 14 days

Price: Starts at $100 per month


aura repricer dashboard

Aura provides sophisticated repricing capabilities focused on competitor pricing, it is important to note that these functionalities are limited to only a small selection of Amazon marketplaces. Some marketplaces in Europe and Asia are not supported.

With the basic plan, you can reprice up to 1,000 listings. However, for larger volumes, the price increases significantly to $497 per month. Aura is likely most suitable for sellers who operate exclusively on Amazon and manage a smaller number of listings.

Trial: 14 days

Price: Basic plan starts at $97 per month

Profit Protector Pro

profit protecter pro repricer

Profit Protector Pro, a renowned Amazon repricing tool, supports 11 different marketplaces. It comes equipped with 12 repricing strategy templates, each specifically designed to assist sellers in winning the Buy Box. Additionally, it allows you to create custom repricing strategies, all focusing on competitor-based repricing. However, it’s important to note that Profit Protector Pro does not offer functionalities specifically tailored for private-label or brand sellers. 

Trial: 14 days

Price: Starts at $49.95 per month


multiply repricer

Multiply stands out with its extensive integrations, including Amazon and other channels like, Back Market, Blokker, CDiscount, and more, allowing connections to up to 8 different marketplaces. However, it primarily focuses on competitor-based repricing which might not be as advantageous for private-label sellers since it lacks options for sales-based or alternative ASIN repricing.

One drawback of Multiply is its shorter 7-day free trial, compared to other services like Repricer, which offers a 14-day free trial. This limited period may not be sufficient for sellers to observe significant changes in sales or profits.

For those selling in various European marketplaces, Multiply could be a suitable repricing solution due to its strong European market integrations. However, it might not be the best fit for U.S. sellers, particularly those also active on Walmart or eBay, as it currently does not support integrations with these platforms.

Trial: 7 days

Price: Basic plan starts at $160 per month


channelmax repricer

ChannelMax stands out as one of the most established Amazon repricing tools in the market. It provides competitor-based repricing and specialized strategies for private-label sellers in 10 Amazon marketplaces. Additionally, ChannelMax offers the capability to sync your Amazon prices with Walmart.

While ChannelMax is rich in repricing functionalities, it may fall short in terms of design and user appeal.

It allows you to reprice up to 500 listings at a very competitive price, making it a practical choice for small growing businesses.

Trial: 30 days

Price: Starts at £34.99 per month


streetpricer amazon repricer

Streetpricer is tailored for sellers operating across multiple sales channels. It offers repricing capabilities for Amazon, Walmart, and eBay, making it an ideal choice for multichannel sellers seeking these dedicated repricing tools for each platform.

If you are selling on one or two marketplaces, Streetpricer could be a beneficial option. However, for larger sellers active on multiple marketplaces, it’s important to note that Streetpricer restricts users to a maximum of four marketplaces and ten stores, which might not be the best solution for sellers looking to grow fast.

Trial: 14 days

Price: Basic plan starts at $49 per month

Amazon Automate

amazon automate repricer

If you’re after a free repricer then I recommend checking out Amazon’s own repricing tool within Seller Central. However, the absence of a price tag comes with limitations in functionality and performance.

One of the main drawbacks of Amazon’s repricer is its basic competition settings. It offers only a limited range of price/reprice comparison options, restricting the ability to which sellers can tailor their competition and repricing strategies.

Another significant drawback is the tool’s response to competitor price changes. When a competitor adjusts their price, Amazon’s repricer often automatically reduces your price to the minimum. Not only does this impact your chances of increasing profits but it can actually lead to a price war among sellers

For sellers looking to leverage more sophisticated and advanced repricing strategies, Amazon Automate might not be the ideal choice.

Price: Free

Final Thoughts

The Amazon repricers featured here all share the common goal of helping you adjust your prices to stay competitive. However, when selecting the ideal repricing tool, it’s essential to consider two key factors: speed and the specific features tailored to your needs.

Speed matters because it determines how quickly your products can be repriced to gain that competitive edge. Additionally, the right set of features ensures you can optimize your pricing strategy, whether it involves winning the Buy Box or adjusting prices based on your sales and orders.

For those aiming to rapidly expand their business and require detailed control over their competitive strategies, opting for a more advanced repricing tool is advisable. provides a 14-day free trial, giving you the opportunity to experience firsthand how it can speed up your sales growth and boost your profit margins.

repricer start trial buy box cta
Ronan White
Ronan White
SEO and content marketing executive at Repricer. Loves cycling, cinema, a few beers and all things outdoors.
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