There are many ways that online sellers can advertise their products. Typically, this includes PPC ads, marketplace-based initiatives and email marketing. One method that sellers often forget though, is word-of-mouth advertising. These sellers are missing a trick, as there are some key benefits to word-of-mouth advertising. Not only is it cheaper than many other forms […]
When you’re selling on Amazon, ranking highly in Amazon’s search results is critical. Buyers aren’t going to trawl through page after page of search results to find a product. They might not even go past the first three or four. This means that to be successful, you really need to get your product ranking on […]
Competing with Amazon is one of the main concerns that many sellers have about starting a web store. As Amazon’s marketplace has grown, they have become renowned for their attractive pricing and efficient service, something that many sellers fear they won’t be able to replicate.