Amazon Prime Day 2024: A Recap for Sellers
Prime Day 2024 was the biggest one ever. It was worth $14B. For context, that’s the same as the cost of the previous US presidential election, or every iPhone made in India in a year. It’s also 11% higher than the total value of sales made on Prime Day 2023. In this article we’ll look […]
Why All SMEs Should Use Amazon Business
In 2015, Prentis Wilson announced to the world Amazon’s newest venture, Amazon Business. Available to businesses, small and large, Amazon Business offers exclusive features and discounts when shopping on Amazon. Third-party sellers of all sizes can also benefit from the service to sell to businesses worldwide. A decade on, Amazon Business now accounts for $35 […]
The Most Significant Amazon Updates from the First Half of 2024
In 2024, Amazon’s market growth is expected to hit another 11.7% year-on-year, reinforcing its position as the leading eCommerce marketplace. That growth has been spurred—at least in part—by Amazon’s constant enhancements to its platform and services. However, any changes Amazon makes will naturally impact sellers present on the marketplace. To help you adapt to the […]
Dynamic Pricing on Amazon: What New Sellers Need to Know in 2024
Dynamic pricing can help you create a winning Amazon sales strategy, but challenges remain with regards to legal standards and consumer expectations. Here’s everything you need to know in 2024. To succeed in online commerce, it’s vital that your pricing strategies help you stay competitive. That means they must be able to respond to changing […]
Kiehl’s Amazon Playbook: Smart Pricing Strategies for Brand Success
Recently, Amazon has seen a slew of major brands joining its storefront to sell to customers. Some of these brands include Estee Lauder starting to sell its Clinique brand this past March and L’Oréal beginning to sell Lancôme last October. Most recently, Kiehl’s Since 1851 announced its own entrance into the Amazon Premium Beauty store. […]
5 Ways to Use Repricer for Record-Breaking Prime Day Performance
It’s official. Prime Day, 2024, will take place on July 16th & 17th.. As one of the most profitable days in the eCommerce calendar, setting up an Amazon Prime Day pricing strategy ahead of time is essential to capitalize on that potential. The overall key to making the most of Prime Day is scalability. The […]
How to Take Your eCommerce Business Beyond Amazon
Over the past 20 years eCommerce, like the internet more widely, has become ever more centralized. When I started to sell online it was absolutely essential to sell on Amazon. Today, the world is changing, and now expanding your presence beyond Amazon is not only advisable but crucial for the long-term growth and sustainability of […]
Amazon Seller Competitor Analysis: Your Complete 7 Step Guide
Competitor analysis is an essential practice for any Amazon seller navigating the highly competitive e-commerce landscape. In a marketplace as vast and dynamic as Amazon, with millions of sellers vying for the attention of over 300 million active customers, understanding competitors’ strengths, weaknesses, strategies, and performance is not just advisable; it’s imperative. Why Conduct Competitor […]
Amazon European Expansion Accelerator: What It Means For Sellers
Since 2010, Amazon has heavily invested in the EU and UK to the amount of €142 million. With Amazon’s European Expansion Accelerator (EEA), sellers are now able to expand their business operations into 9 other countries which provides an exceptional opportunity for scale. Launched with the mission to support sellers in navigating the complexities of […]
10 Effective Ways to Liquidate Amazon Inventory
Effectively managing inventory on Amazon is essential for every seller’s success. Yet, there are occasions when circumstances demand inventory liquidation, be it due to overstock, seasonal shifts, or changing market dynamics. Navigating the liquidation process can be daunting for Amazon sellers encountering this scenario. This guide aims to address these challenges by exploring strategies and […]