Reprice on multiple channels

Manage pricing on every Amazon marketplace and grow your business internationally.

Net-margin repricing

Make a profit on every sale. Enter your costs, so you will only sell at your target profit margin.

Consistent pricing

Replicate your product pricing across all sales channels, including Amazon, eBay, Magento, Shopify, BigCommerce and more.


Raise your game during quiet periods of the week by scheduling time-specific rules that optimize your repricing strategy.

Price up and down

Price upwards when competitive environment allows.

Amazon Buy Box predictor

Identify products with low probability of winning the Buy Box and take action.


Simple and Quick, get
started in minutes


Compete 24/7 with automated repricing and replicate prices across all your marketplaces and online stores.

Search, filter, sort

Quickly access the products you need with our powerful search functionality, filters and sort options.

Bulk actions

Manage large volumes of inventory easily. Simply add SKUs, assign repricing rules and your min/max price ranges with bulk actions.

Pre-defined strategies

Get started in minutes with our repricing strategy templates. Our Buy Box experts have created 7 pre-defined strategies to help you win.


Reprice faster than your competitors with instant repricing. xSellco reacts immediately to competitor price changes, so you can beat them to the Buy Box.

Details at a glance

All the information you need for each of your SKUs at your fingertips; including ASIN, current price, Buy Box status, stock levels, last sale information and more.


Know your
competitors’ every


Spy on your top rivals in each Amazon marketplace. See the products they are beating you on and quickly take action.


Make informed business decisions with all the key trends that drive your sales. See SKUs that are selling fast, their minimum price, stock risks and more.

Buy Box winners

See who is beating you to the Buy Box and take action to increase your sales.

Price movement

Make smart repricing decisions based on the price and sales history of your products, along with the corresponding Buy Box winner for every SKU.


Flexible, targeted rules

Fulfilment method

Win the Buy Box with intelligent repricing rules that compete with FBA and seller-fulfilled merchants differently.

Individual sellers

Get super granular by targeting individual rival sellers with a tailored strategy.


Have 5-star seller metrics? Use them to target your rivals by their feedback count and score.

Stock levels

Price up when your rivals run out of stock. Adjust your strategy automatically when your inventory runs low.

When Buy Box winner

Increase your profits by incrementally raising your price when you own the Buy Box.

Last sale

Slow moving inventory? Speed up your sales by setting rules based on your last sale date.

Out of bounds sellers

Ignore sellers who sell outside your minimum price bounds so that you avoid price wars and never sell at a loss.


Whether selling domestically or abroad, set Amazon repricing rules that take account of the competing seller location to ensure that you win the sale at the best price.


Safe and secure

Set price boundaries

Always sell at a price you are comfortable with. Set your minimum and maximum prices and we will stay within this range.

Safeguard your profits

Our triple check safeguards ensure that you never sell below the minimum price you set. We guarantee it.

Amazon partner

As an official Amazon Web Services partner, our software is hosted by Amazon and ensures we respond instantly to price changes.

Start growing your Amazon business today.

Flat monthly fee, no hidden usage fees, 30 day money back guarantee