CASE STUDY
Can Repricer.com help Amazon sellers generate more sales?
In this case study, we analyzed the data from a sample of Amazon sellers who use our repricer to examine how it impacted their sales over time. The results were fascinating! Sellers who utilized our repricing tool experienced a substantial increase in sales between their first week and the end of the experiment — while also maintaining a competitive edge against other sellers in the long term.
THE OUTCOME
An average 143% increase in weekly sales.
We analyzed a random sample of 300+ Amazon sellers using Repricer over a 30-week period. Sellers scaled their Amazon sales rapidly in a short period, while maintaining that increase over a sustained period. The long-term impact is measured against sales in the first week of repricing — so actual growth is, if anything, understated.
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143 %
Average increase in weekly sales
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$203k
Average revenue increase per seller
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300+
Amazon sellers analysed
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30
Week study period
Week 1 — Immediate Impact
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In week one, online sellers typically start by adding pricing rules to a portion of their SKUs. After they experience growth in sales, sellers then usually add rules to more products and optimize their pricing strategy across all products. The majority of sellers in this study used automated repricing on multiple Amazon marketplaces, including the US, UK, Canada, Japan, Germany, Italy, France and Spain.
Weeks 2–4 — Accelerated Sales
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From when repricing commences right through to week three, Amazon sellers experience a rapid increase in sales of 64% as automated pricing optimizes product prices on the hyper-competitive Amazon marketplace. By week four, this increase reaches 87% compared to their first week of using a repricer. (You’ll notice a small decline in Week 2 — a short period of repricing inactivity some sellers see during the trial-to-customer transition.) Sellers are now regularly adding new rules, with 58% focused on fulfillment method.
Weeks 4–20 — Sustained Growth
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In this period, sellers have developed a refined repricing strategy across the majority of their products on multiple marketplaces, and start to reap the benefits of our analytics — Buy Box competitor targeting, price-movement tracking and sales-performance analysis. Compared to the initial period, the focus on targeting competitors by fulfillment method reduces: FBA-related scenarios now account for only 39% of active rules. As sellers improve their understanding of the competitive landscape, more targeted rules drive this sustained period of growth.
Weeks 20–30 — Longevity
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The data shows that the impact of repricing isn’t just a short-term boost — Amazon sellers sustain this new level of sales in the long run. Our repricer has allowed sellers to maintain a significantly higher volume of sales after 30 weeks of automating prices. With an average revenue increase per seller of $203,000 over the study, our customers have the capacity to invest more in their business, expand internationally and become major players on multiple Amazon marketplaces.
Extra $200k in Amazon sales
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Average weekly sales stood at $5,936 in the first week of using repricing software, rising 64% by the second week. After 30 weeks, average weekly sales rose to over $14,500 — a 143% increase in just over six months. That amounts to an average increase in revenue of $203,000 for each seller over the 30-week period.
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