How CloudCoCo achieved +30% Buy Box Growth with Repricer.com
A leading IT hardware and e-commerce company, operating in a fiercely competitive UK market.
SELLING ON
Amazon Business
LOCATION
United Kingdom
PRODUCT CATEGORY
IT hardware
What’s CloudCoCo?
CloudCoCo is a leading IT hardware and e-commerce company, specializing in laptops, monitors, and peripherals. Operating in a fiercely competitive UK market, their division, MoreCoco, focuses on providing cutting-edge solutions to businesses and consumers alike.
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“Amazon Business is critical to our success, accounting for over 50% of our sales. Repricer.com has been instrumental in driving this growth.” — Peter Nailer, Head of eCommerce, CloudCoCo
The Challenge
CloudCoCo faced mounting challenges with their in-house pricing system. To stay competitive and profitable, they needed a reliable, innovative solution:
Rising Costs: Increased cloud infrastructure and development expenses.
Complex Processes: Manual updates for pricing and business discounts hindered efficiency.
Scalability Issues: Limited ability to compete dynamically in the fast-paced Amazon ecosystem.
The Solution
Repricer.com provided CloudCoCo with a robust, feature-rich platform to optimize their pricing strategy:
Dynamic Repricing: Automated updates for faster price adjustments, outperforming their in-house system by 100x in event frequency.
Business-Friendly Features: Quantity discount settings and competitive pricing tools to meet Amazon Business needs.
Ease of Use: Intuitive interface and quick onboarding for non-technical users and developers alike.
The Results
With Repricer.com, CloudCoCo achieved outstanding results:
+30% Buy Box Growth: From 17% to over 30% ownership.
100% Year-on-Year Sales Growth: On both Amazon Business and consumer platforms.
Cost Savings: Eliminated in-house infrastructure expenses and refocused resources on core business strategies.
Efficiency Gains: Freed up staff to focus on growth-driven roles and product innovation.
“We’ve seen triple-digit growth year-on-year since adopting Repricer.com. It’s allowed us to refocus on what truly matters — expanding our product range and achieving business targets.” — Peter Nailer, Head of eCommerce, CloudCoCo
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