How CloudCoCo achieved +30% Buy Box Growth with Repricer.com
Peter Nailer – Head of eCommerce, CloudCoCo
About CloudCoCo
CloudCoCo is a leading IT hardware and e-commerce company, specializing in laptops, monitors, and peripherals. Operating in a fiercely competitive UK market, their division, MoreCoco, focuses on providing cutting-edge solutions to businesses and consumers alike.
“Amazon Business is critical to our success, accounting for over 50% of our sales.
Repricer.com has been instrumental in driving this growth.” – Peter Nailer, Head of eCommerce, CloudCoCo
The Challenge
CloudCoCo faced mounting challenges with their in-house pricing system. To stay competitive and profitable, they needed a reliable, innovative solution:
- Rising Costs: Increased cloud infrastructure and development expenses.
- Complex Processes: Manual updates for pricing and business discounts hindered efficiency.
- Scalability Issues: Limited ability to compete dynamically in the fast-paced Amazon ecosystem.
The Solution
Repricer.com provided CloudCoCo with a robust, feature-rich platform to optimize their pricing strategy:
- Dynamic Repricing: Automated updates for faster price adjustments, outperforming their in-house system by 100x in event frequency.
- Business-Friendly Features: Quantity discount settings and competitive pricing tools to meet Amazon Business needs.
- Ease of Use: Intuitive interface and quick onboarding for non-technical users and developers alike.
The Results
With Repricer.com, CloudCoCo achieved outstanding results:
- +30% Buy Box Growth: From 17% to over 30% ownership.
- 100% Year-on-Year Sales Growth: On both Amazon Business and consumer platforms.
- Cost Savings: Eliminated in-house infrastructure expenses and refocused resources on core business strategies.
- Efficiency Gains: Freed up staff to focus on growth-driven roles and product innovation.