How FordeBaker increased Buy Box win rate from 25% to 90%
Tom Baker, CEO at FordeBaker
About FordeBaker
FordeBaker is a global marketplace agency specializing in turning brands into bestsellers on platforms like Amazon, Walmart, and TikTok Shop. Led by CEO Tom Baker, they handle everything from marketing to operations, focusing on driving growth through strategic marketplace management.

"Repricer.com was a game-changer for our clients.
It allowed us to adapt quickly, manage resellers effectively, and achieve incredible growth." – Tom Baker, CEO of FordeBaker
The Challenge
Traditional pricing tools didn’t offer the speed, reliability, or advanced controls they needed. FordeBaker needed a powerful solution to:
- Win the Buy Box Battle: Increase their clients’ Buy Box win rates.
- Reseller Pricing Control: Control reseller pricing to maintain profitability.
- Stay Ahead of the Competition: Adapt quickly to marketplace competition on Amazon and Walmart.
The Solution
Repricer.com provided:
- Unmatched Speed & Reliability: Automated repricing that updates in real-time.
- Advanced Pricing Rules: Full control over pricing strategies for every product.
- Reseller Management: Tools to stabilize pricing and regain control when needed.
The Results
- Buy Box Success: Increased Buy Box win rate from 25% to over 90% in just 6 weeks.
- Revenue Growth: Helped FordeBaker clients grow annual sales to over £1 million.
- Effortless Integration: Easy setup with minimal learning curve.