Recently, Amazon has seen a slew of major brands joining its storefront to sell to customers. Some of these brands include Estee Lauder starting to sell its Clinique brand this past March and L’Oréal beginning to sell Lancôme last October. Most recently, Kiehl’s Since 1851 announced its own entrance into the Amazon Premium Beauty store.  It’s clear that many brands that had previously held back from selling on Amazon are

Competitor analysis is an essential practice for any Amazon seller navigating the highly competitive e-commerce landscape. In a marketplace as vast and dynamic as Amazon, with millions of sellers vying for the attention of over 300 million active customers, understanding competitors’ strengths, weaknesses, strategies, and performance is not just advisable; it’s imperative. Why Conduct Competitor Analysis? You might wonder why you need to dive into the intricacies of competitor analysis

Since 2010, Amazon has heavily invested in the EU and UK to the amount of €142 million. With Amazon’s European Expansion Accelerator (EEA), sellers are now able to expand their business operations into 9 other countries which provides an exceptional opportunity for scale. Launched with the mission to support sellers in navigating the complexities of cross-border trade, the EEA offers a comprehensive suite of resources, tools, and expertise to facilitate

Effectively managing inventory on Amazon is essential for every seller’s success. Yet, there are occasions when circumstances demand inventory liquidation, be it due to overstock, seasonal shifts, or changing market dynamics. Navigating the liquidation process can be daunting for Amazon sellers encountering this scenario. This guide aims to address these challenges by exploring strategies and best practices for efficiently liquidating inventory on Amazon while optimizing returns. From understanding the reasons