Are you considering making the switch from Informed.co (formerly Appeagle) to Repricer.com? You’re not alone. With the e-commerce repricing software market growing at a remarkable 15.3% CAGR and expected to reach $21.97 billion by 2032, many sellers are evaluating their pricing tools to stay competitive in today’s dynamic marketplace.
The decision to migrate from Informed.co can feel overwhelming, but with the right approach, it’s a straightforward process that can significantly improve your repricing capabilities. This comprehensive guide will walk you through every step of switching from Appeagle repricer to Repricer.com, ensuring a smooth transition that keeps your business running without missing a beat.
Why Sellers Are Making the Switch
Before diving into the migration process, it’s worth understanding why so many Amazon sellers are transitioning away from Informed.co. With Amazon making approximately 2.5 million price changes daily and third-party sellers accounting for over 60% of Amazon purchases, having the right repricing strategy is more critical than ever.
Many users find that their current repricing solution doesn’t offer the flexibility, speed, or customer support they need to compete effectively. If you’re experiencing similar challenges, moving to Repricer.com might be exactly what your business needs.
Step 1: Export Your Data from Informed.co
The first crucial step in your migration journey involves Informed.co data export. While Informed.co doesn’t offer a comprehensive data export feature like some other platforms, you can still gather essential information for your transition:
What Data to Collect
Start by documenting your current pricing rules and strategies. Take screenshots of your:
- Minimum and maximum price settings for each product
- Competitor tracking lists
- Repricing frequency settings
- Marketplace connections (US, UK, Canada, etc.)
- Performance metrics and key products
Manual Documentation Process
Since automated export options are limited, create a spreadsheet with your most important products and their current repricing parameters. This manual process, while time-consuming, ensures you don’t lose critical pricing intelligence during the transition.
Download Historical Reports
If available in your Informed.co account, download any performance reports or sales data that might help you optimize your new setup. This historical context will be valuable when configuring your new repricing strategy.
Step 2: Setting Up Your Repricer.com Account
Setting up Repricer after Informed.co begins with creating your new account. The Repricer setup process is designed to be user-friendly, even for sellers transitioning from other platforms.
Account Creation and Initial Setup
- Sign up for your Repricer.com account and choose the plan that matches your inventory size
- Verify your email and complete the initial account setup
- Review the pricing options to ensure you’re on the most cost-effective plan for your needs
The platform offers various pricing tiers to accommodate different business sizes, from small sellers to enterprise-level operations. Check out their Pricing page to find the best fit for your business.
Understanding the Dashboard
Take time to familiarize yourself with the Repricer.com interface. The dashboard is intuitive, but understanding where key features are located will streamline your setup process and daily operations.
Step 3: Connecting Your Marketplaces
Connecting marketplaces to Repricer is your next critical step. Repricer.com supports multiple Amazon marketplaces, allowing you to maintain consistent pricing strategies across different regions.
Marketplace Integration Process
- Navigate to the marketplace connection section in your dashboard
- Authorize Repricer.com to access your Amazon Seller Central accounts for each marketplace
- Verify that all your products are properly imported and displaying current information
- Check inventory synchronization to ensure accurate stock levels
The platform supports major Amazon marketplaces, including the US, UK, Canada, Germany, France, Italy, Spain, and more. This comprehensive coverage ensures you can maintain your international selling strategy without interruption.
Product Import Verification
Once connected, verify that all your products have imported correctly. Pay special attention to:
- Product titles and descriptions
- Current prices and inventory levels
- ASIN matching accuracy
- Category assignments
Step 4: Recreating Your Pricing Rules
This step is where you’ll see the real advantages of your new platform. Importing pricing rules and recreating your strategy often results in more sophisticated and effective repricing logic.
Advanced Rule Configuration
Repricer.com offers more granular control over your pricing strategy compared to many competitors. You can:
- Set dynamic minimum and maximum prices based on cost, competition, or profit margins
- Create competitor-specific rules that respond differently to various sellers
- Implement time-based pricing strategies for seasonal products or promotional periods
- Configure Buy Box optimization rules that consider factors beyond just price
Smart Pricing Features
Take advantage of features that may not have been available in your previous setup:
- Velocity-based repricing that adjusts prices based on sales performance
- Stock-level awareness that can increase prices when inventory is low
- Profit protection that ensures you never sell below your desired margin
Step 5: Setting Minimum and Maximum Prices
Establishing proper price boundaries is crucial for maintaining profitability while staying competitive. The platform makes it easy to set these parameters at both product and category levels.
Best Practices for Price Boundaries
- Set minimum prices at 10-15% above your total costs (including Amazon fees)
- Configure maximum prices based on market research and brand positioning
- Use percentage-based rules for products with fluctuating costs
- Implement different strategies for fast-moving vs. slow-moving inventory
Bulk Price Management
For sellers with large inventories, use the bulk editing features to:
- Apply pricing rules to entire categories
- Set universal markup percentages
- Configure seasonal pricing adjustments
- Implement brand-specific strategies
Step 6: Testing and Going Live
Before fully activating your new repricing strategy, conduct thorough testing to ensure everything works as expected.
Pre-Launch Testing
- Start with a small subset of products to test your rules
- Monitor price changes closely for the first 24-48 hours
- Verify that all marketplace connections are working properly
- Check that your minimum and maximum price boundaries are being respected
Gradual Rollout Strategy
Rather than switching all products at once, consider a phased approach:
- Week 1: Test with 10-20% of your inventory
- Week 2: Expand to 50% if results are positive
- Week 3: Full rollout with continued monitoring
Repricer.com vs. Informed.co: Key Advantages
Understanding the Informed.co vs. Repricer features helps justify your migration decision and maximize the benefits of your new platform.
Enhanced Performance Capabilities
Repricer.com offers several advantages over Informed.co:
- Faster repricing speeds with updates as quick as every 15 minutes
- More sophisticated algorithms that consider multiple competitive factors
- Better Buy Box optimization with machine learning capabilities
- Advanced reporting and analytics for deeper business insights
Superior Customer Support
One of the most significant improvements you’ll notice is the level of customer support. Repricer.com provides:
- Responsive customer service with faster response times
- Comprehensive onboarding assistance to ensure successful setup
- Regular platform updates and feature improvements
- Educational resources and best practice guidance
Pricing and Value
While comparing costs, consider the total value proposition:
- More competitive pricing tiers for different business sizes
- Better ROI through improved repricing performance
- Additional features included at no extra cost
- Transparent pricing with no hidden fees
Getting Additional Support
Managed Setup Services
If you’re concerned about the technical aspects of migration, Repricer.com offers Managed Setup services. Their team can handle the entire transition process, ensuring:
- Expert configuration of your repricing rules
- Optimization based on your specific business needs
- Faster time to value with a professional setup
- Ongoing support during the initial transition period
Comprehensive Feature Set
Explore the full range of capabilities by reviewing their Repricer Features page. You’ll discover advanced functionalities that can give you a competitive edge in the marketplace.
Ongoing Support and Resources
The platform provides extensive documentation, video tutorials, and best practice guides to help you maximize your repricing performance. The team is always available for additional assistance.
Industry Context and Future-Proofing
With customer support migration becoming increasingly important in the repricing space, choosing a platform with strong support infrastructure is crucial. The e-commerce software market is expected to continue its rapid growth, with global retail e-commerce sales projected to reach new heights in the coming years.
According to recent industry data, the global e-commerce software market was valued at $6.1 billion in 2023 and is poised to reach $21.97 billion by 2032. This growth is driven by increasing online shopping adoption, with retail e-commerce sales expected to exceed $4.1 trillion worldwide in 2024.
For Amazon sellers specifically, staying competitive is more challenging than ever. With over 9.7 million sellers on the platform and Amazon making approximately 2.5 million price changes daily, having a robust repricing strategy isn’t optional—it’s essential for survival and growth.
Taking Action: Your Next Steps
Successfully migrating from Informed.co to Repricer.com positions your business for improved performance and growth. The process requires careful planning and execution, but the benefits—faster repricing, better customer support, and more sophisticated features—make the effort worthwhile.
Ready to make the switch? Start by signing up for a free trial to test the platform with your products. This hands-on experience will help you understand the differences and plan your migration strategy effectively.
For sellers who want expert assistance with the transition, consider the managed setup option to ensure optimal configuration from day one. With proper setup and strategy, many sellers see significant improvements in their Buy Box win rates and overall sales performance within the first month of switching.
The competitive advantage gained through superior repricing technology, combined with better customer support and more affordable pricing, makes this transition a strategic investment in your business’s future success.
For more information about alternatives to Informed.co and detailed feature comparisons, check out our comprehensive guide on Informed.co Repricer Alternatives.
