Repricing vs. Promotions: Which Drives More Profitable eCommerce Sales?
Picture this: You’re an eCommerce manager watching your competitors slash prices left and right, while your sales numbers start to dip. Do you respond with flash sales and discount codes, or do you implement a more sophisticated pricing strategy? This decision could make or break your profit margins. In today’s hyper-competitive eCommerce landscape, pricing strategies have become increasingly crucial for businesses looking to stay ahead of the competition. Two primary