How to Get the Buy Box on Amazon: Step-by-Step Checklist for New Sellers
If you’re selling on Amazon, there’s one goal that matters more than almost anything else: winning the Buy Box. This coveted feature is the key to unlocking serious sales momentum on the platform. Here’s why it matters: approximately 82% of all Amazon sales happen through the Buy Box. That small “Add to Cart” and “Buy Now” button section isn’t just convenient for shoppers—it’s essential for sellers who want to compete