When it comes to selling on Amazon, the Buy Box is king. 83% of all sales on the platform go through that little box on the right-hand side of a product page. If you’re not in it, you’re likely missing out on a huge slice of the pie.
Amazon sellers using Repricer.com’s new Buy Box Threshold (BBT) feature which launched in June 2025, are already seeing significant gains, with win rates climbing by 5–10% – and Amazon is taking notice.
What is Repricer.com’s Buy Box Threshold (BBT) Feature?
Developed in close collaboration with Amazon’s technical team, this breakthrough feature is the ultimate pricing intelligence tool that gives sellers a smarter, data-driven way to stay in the Buy Box sweet spot.
How it works
Real-time market data – Repricer.com continuously monitors and automatically calculates the highest price Amazon will allow for the Buy Box at any given moment – known as the threshold price.
Overage Tracking – If your maximum price goes over the set threshold, BBT clearly flags it in your account and gives you quick options to update, helping you stay competitive and win back the Buy Box.
Rule Automation – Sellers can set an automation rule that updates their maximum price to always match the threshold price, ensuring they never miss out on sales simply because they were priced too high.
In essence, BBT keeps you in the Buy Box at the highest possible price, turning real-time market data into instant action that maximizes profits and prevents lost sales
Backed by Amazon, Proven by Sellers
We’ve just received fresh data from our Amazon technical contact, and it’s exciting news:
- Sellers using Repricer.com’s BBT feature have seen their Buy Box win rates improve by 5–10%.
- Amazon is so impressed that they’re now recommending more of our customers switch it on.
The results underline a shared goal between Amazon and Repricer — helping sellers increase sales and maximize profits. With Amazon endorsing the feature and real-world results already in, BBT is emerging as a must-have tool for serious Amazon sellers.
“We designed the Buy Box Threshold feature to give sellers more control, more wins, and more profit — without compromise,” said Colin Palin, Head of Product at Repricer.
Now’s the Time to Turn It On
Sellers not yet using BBT can activate it today in their Repricer.com settings. Those curious about how it works can book an interactive demo and see the feature in action.
Book a Demo today and see how our Buy Box Threshold feature can help you win more Buy Boxes, grow sales and maximize margins on Amazon.
