Amazon Sellers See 5–10% Buy Box Win Rate Boost with New Buy Box Threshold Feature
When it comes to selling on Amazon, the Buy Box is king. 83% of all sales on the platform go through that little box on the right-hand side of a product page. If you’re not in it, you’re likely missing out on a huge slice of the pie. Amazon sellers using Repricer.com’s new Buy Box Threshold (BBT) feature which launched in June 2025, are already seeing significant gains, with win