Private label sellers often believe they’re in a league of their own. But what if you’re losing sales to near-identical products under a different brand? That’s exactly where Cross-ASIN Repricing can give you an edge.
The Amazon Catch-22
Amazon requires the same product to live on the same ASIN, unless it’s been rebranded. That means you could be competing with copycats or factory twins …without even realizing it.
Cross-ASIN Repricing Solves This
Repricer allows brand sellers to identify and reprice against alternate ASINs selling similar products, even if they’re technically different listings.
Use Case Example
Let’s say you sell a resistance band kit under your own brand. Another seller has the exact same product with a different logo and lower price …but it’s on a separate ASIN. With Cross-ASIN Repricing, you can detect that competitor and automatically adjust your pricing to stay competitive. Winning.
Combine with Smart Rules for Better Results
- Use Sales Rules to adjust prices based on how well you’re converting.
- Layer in Profit Controls to avoid underpricing just to match a lookalike product.
Why It Works
Because you’re not guessing. You’re targeting specific ASINs, with real-time price intelligence, and using automation to stay comp
Cross-ASIN Repricing gives brand sellers a seat at the competitive table, without sacrificing identity or margins.
👉 Book a Demo and find out how to compete beyond your own listings.
