TL;DR: The Repricer Express Plan runs hourly price updates across Amazon and eBay, holds a floor price so you never sell at a loss, and handles up to 1,000 SKUs from one dashboard. It’s the right plan for sellers who’ve outgrown spreadsheets but aren’t ready for enterprise tools.
The Buy Box race has changed
Amazon now has around 1.65 million active sellers heading into 2026. Every one of them wants a slice of your Buy Box.
You can keep checking prices by hand. Plenty of sellers still do. But manual pricing has a hard ceiling, and most people hit it faster than they expect.
The Express Plan is the entry point to our repricing engine. It watches your competitors 24/7, adjusts your listings against rules you set, and enforces a floor price on every sale. No developer. No onboarding call. No spreadsheet anywhere.
Here’s what this guide covers:
- What the Express Plan actually is and who it’s built for
- The core features that run your Buy Box strategy on autopilot
- A direct comparison against manual pricing, with the numbers
- The four-step setup that gets you live in minutes
- When to move up to Plus or Expert …and when to stay put
1. What Is the Repricer Express Plan?
The Express Plan is Repricer.com’s entry-level tier. It’s built for sellers managing up to 1,000 SKUs who need pricing automation without enterprise-level complexity. For the full picture on how automated pricing works across channels, our repricing guide has the basics covered.
The plan connects straight to your Amazon or eBay Seller Central account through the official API. It pulls your inventory and competitor data. Then it starts pricing. That’s it.
Which is pretty handy when you’ve spent the last six months dreading spreadsheet Sundays.
Who is the Express Plan designed for?
Three types of seller get the most out of it.
- Sellers new to automated repricing. If your current workflow is “open Seller Central, scroll, update, repeat,” Express replaces that process entirely with rules-based automation.
- Growing brands past the 100-SKU mark. Manual pricing caps out around 100 SKUs before it stops being physically possible. Express handles 1,000 at once.
- Multi-channel sellers on Amazon and eBay. One dashboard, both platforms, consistent prices without doubling the workload.
Jungle Scout’s research found that 50% of Amazon sellers spend 10 hours a week or less on their business. The ones hitting that number aren’t working faster. They’ve automated the repetitive work. Pricing is at the top of that list.
Which marketplaces does the Express Plan cover?
The plan supports Amazon and eBay. That includes 21 Amazon regions globally, managed from a single dashboard. With 60% of Amazon sales now coming from third-party sellers, consistent pricing across channels matters more than it did a few years ago.
Setup connects to your Seller Central account in under 60 seconds through an authorised API. Fully compliant. No workarounds.
2. Core Features: The Engine Behind Your Buy Box Wins
The Express Plan runs on the same engine as our higher tiers. The difference is update speed and SKU count. Every feature that protects your margin and keeps your pricing logic sharp is included.
How do the automated pricing rules work?
Pre-built templates get you live in minutes. You don’t build rules from scratch. Each template is designed for a specific situation, whether you’re clearing slow-moving stock, chasing the Featured Offer on a high-velocity SKU, or competing only against other FBA sellers. Our repricing software guide walks through how the rule logic works in more detail.
You can filter competitors by fulfilment method, feedback rating, and stock status. This keeps your rules focused on sellers who actually threaten your Buy Box share. It ignores sellers whose metrics mean Amazon wouldn’t give them the Featured Offer anyway.
Which matters more than it sounds. A competitor with 82% feedback is not competing for your Buy Box. No reason for your price to react to theirs.
How does floor price protection stop you selling at a loss?
The floor price is the most important setting in your account.
You input your product costs once. The software calculates your minimum viable price automatically, factoring in FBA fees, referral fees, and your target margin. When a competitor drops below your floor, the system holds. It doesn’t chase.
It waits. They sell out. You move back toward your ceiling.
This is the opposite of racing other sellers to the bottom like it’s a sport.
- Set floors on net profit, not gross revenue. A floor based on gross revenue ignores fees and can bleed you out unnoticed.
- Update floors when Amazon changes its fee structure. Fees move. Your math needs to move with them.
- Set ceilings to stay within fair pricing policy. Amazon flags price hikes that look abusive. The ceiling keeps you safe.
- Use Price Up logic to capture margin. When a competitor runs out of stock, your price rises automatically. Free margin, no manual check.
Express Plan core features at a glance:
- Hourly price updates across every active SKU
- Rules-based templates for common repricing scenarios
- Net margin floor protection on every sale
- Competitor filtering by fulfilment and feedback
- Single dashboard for Amazon and eBay
- 60-second setup through the official API connection
For more on holding margins through every repricing decision, our guide on repricing for profit covers the full playbook.
3. Express Plan vs Manual Pricing: What It’s Actually Costing You
Manual repricing isn’t just slow. It has a real financial cost that compounds quietly, day after day.
What does manual repricing actually cost you?
A mid-sized seller with 500 SKUs spends roughly 15 to 20 hours a month on price checks and updates. That time has an opportunity cost. Every hour spent in Seller Central is an hour not spent on sourcing, PPC, or catalogue expansion.
Beyond time, there’s the error factor. A decimal in the wrong place sends a product live at the wrong price instantly. On a fast-moving listing, you can burn a week of margin before you notice.
It takes time to catch …it just does.
Express Plan vs manual pricing, side by side
| Factor | Manual Pricing | Express Plan |
| Update speed | Minutes to hours per SKU | Hourly, all SKUs |
| SKU capacity | Caps at around 100 | Up to 1,000 |
| Accuracy | Human error risk | Rules-based, no typos |
| Coverage hours | When you’re awake | 24/7 |
| Competitor reaction | Hours or days late | Continuous, real time |
| Margin protection | Manual floor checks | Automatic, every sale |
That gap is where Buy Box share gets won or lost.
What are the most common setup mistakes?
Setting floor prices too low is the biggest one. Floors based on gross revenue leave out FBA fees, referral fees, and PPC spend. The result is a floor that looks safe but produces a loss on every sale below it.
The second is ignoring competitor exclusions. Leaving low-rated or out-of-stock sellers in your repricing logic pulls your price down for no reason. Our guide on how to fix underperforming SKUs covers this in more detail.
Because these two mistakes compound. And they’re almost always preventable.
4. Strategic Setup: Four Steps to Get the Most Out of Express
The Express Plan is designed to be running within minutes. These four steps cover everything you need from day one.
What are the four steps to a clean Express setup?
- Connect your marketplace account. The system pulls your inventory and competitor data automatically once the API connection is live. You’ll see real-time pricing for every active listing in your dashboard straight away.
- Set your Min and Max prices. Your minimum is a hard floor. Your maximum captures the highest margin available when competition is soft. Both should be based on net profit, including all fees.
- Choose your repricing template. Start with one that matches how you sell now. FBA sellers competing against FBA sellers have different needs from FBM sellers targeting a price gap. You can adjust at any time.
- Configure your competitor exclusions. Remove sellers with feedback below 90%. Remove out-of-stock competitors. Focus your rules on the sellers who genuinely affect your Buy Box share.
Once these four steps are done, the engine runs without further input. Review your Buy Box percentage weekly. If a specific competitor keeps triggering unnecessary drops, adjust the rule.
How do you use Bulk Uploads to save hours on setup?
The Bulk Upload feature lets you assign repricing rules to all 1,000 SKUs in a single CSV.
Instead of configuring each listing by hand, you categorise products, assign a rule to each category, and upload in one step. A 500-SKU catalogue can be fully configured in under five minutes this way.
Which is quite something when you remember how long this used to take.
5. When to Move Up to Plus or Expert
The Express Plan handles up to 1,000 SKUs at hourly update speed. For most growing sellers, that’s enough for the first 12 to 18 months of scaled selling. Two signals tell you it’s time to move up.
Express, Plus, and Expert at a glance
| Feature | Express | Plus | Expert |
| SKU limit | Up to 1,000 | Up to 15,000 | Up to 50,000 |
| Channels | 1 | 3 | 5 |
| Update speed | Hourly | 10-min or instant | Instant |
| Buy Box Predictor | No | Yes | Yes |
| Monthly revenue cap | $500k | Unlimited | Unlimited |
| Free trial | 14 days, no card | 14 days, no card | 14 days, no card |
What triggers the move to Plus?
The first trigger is SKU count. When your active catalogue gets close to 1,000, you’re at the Express ceiling. Plus supports up to 15,000 SKUs across three channels, with 10-minute updates or instant repricing for high-velocity listings.
The second trigger is competitive intensity. If you’re in fast-moving categories where prices shift dozens of times a day, hourly updates will cause you to miss Buy Box windows. Plus also adds the Buy Box Predictor, which anticipates shifts before they happen rather than reacting after.
What does Expert add for high-volume sellers?
Expert supports up to 50,000 SKUs across five channels with instant repricing. It suits agencies, large private label brands, and wholesalers running enterprise-scale catalogues. Our overview of dynamic pricing tools goes deeper on which approach fits which catalogue size.
Upgrading between tiers is instant from your dashboard. All your existing Min/Max settings, rules, and exclusions carry over. No downtime. No reconfiguring from scratch.
6. Start Your 14-Day Free Trial
The Express Plan trial gives you full access to the repricing engine for 14 days, at no cost. No credit card required. Your inventory connects in under 60 seconds, and the first automated price updates go live before you close the tab.
One seller started on Express in January 2024 and hit the 1,000-SKU ceiling by June. Before automating, they spent 15 hours a week on price updates. That dropped to zero.
Fair enough.
FAQs
What is the SKU limit on the Repricer Express Plan?
The Express Plan supports up to 1,000 SKUs across your connected marketplaces. Each product per marketplace counts as one SKU for billing. Out-of-stock and inactive SKUs count toward the limit too. If you’re approaching the ceiling, you can add a SKU bolt-on or move to Plus (up to 15,000 SKUs).
Does the Express Plan support both Amazon and eBay?
Yes. The plan supports Amazon across 21 global marketplaces plus multiple eBay regions, all managed from one dashboard. No separate logins. Pricing stays consistent across every channel where your products are listed.
How fast are price updates on the Express Plan?
Price updates happen hourly across every active SKU. That’s 24 updates a day per listing, no manual input. For faster speeds, Plus offers 10-minute intervals or instant repricing. Expert runs instant updates across catalogues of up to 50,000 SKUs.
Can I set a minimum profit margin so I never sell at a loss?
Yes. You enter your product costs and desired margin directly in the dashboard. The software calculates your floor price automatically and enforces it on every sale. The repricer will not drop below that floor, regardless of what competitors do. It’s your primary defence against price wars.
Is a credit card required to start the trial?
No card required for the 14-day trial. Sign up with your email, connect your marketplace account, and get full access to the Express Plan. If you don’t continue after 14 days, nothing is charged.
Can I upgrade from Express to Plus or Expert at any time?
Yes. Upgrades are instant through your dashboard. Active repricing doesn’t pause during the move. All your existing rules, floor prices, and exclusions carry over automatically.
Does the Express Plan include the Buy Box Predictor?
The Buy Box Predictor sits on Plus and Expert tiers. Express includes the full repricing engine, floor price protection, and competitor monitoring. The Predictor adds forecasting, so you anticipate Buy Box shifts instead of reacting to them.
How many marketplace connections does the Express Plan allow?
One repricing channel, covering all 21 Amazon regions or your eBay account within that channel. Additional channels come with Plus (three) and Expert (five). If you need to add a channel before upgrading, a channel bolt-on is available to buy separately.
The Practical Takeaway
Even if you never buy Repricer, the thing worth doing this week is auditing your current pricing setup against one question. What happens to your margin when a top competitor stocks out? If the answer is “nothing, my price stays flat,” you’re leaving money on the table every single time the market moves.
That’s the thing a proper repricer fixes.
Ready to see what the Express Plan looks like running on your actual catalogue? Book a Repricer demo and start your 14-day free trial with zero credit card required.
