So, you’re running an online store and you have some of the best listings on the e-block. Congrats, but that’s not enough to grow your eCommerce business.
You’ve also got to manage conversations with customers, track orders, follow up on leads, keep your marketing running, and more. It’s a lot to handle, especially as your store grows.
That’s where a good Customer Relationship Management (CRM) system comes in.
A proper eCommerce CRM helps you organize all your customer data in one place, track every conversation, and stay on top of sales opportunities. It automates repetitive tasks like follow-ups and marketing campaigns, and makes it easier to deliver personal experiences that win you repeat buyers.
There are tons of CRMs out there. But not all of them are built with small online stores in mind.
So in this article, we’ll walk you through five of the best CRMs for eCommerce small businesses, and what makes each one worth your time.
1. OnePageCRM
OnePageCRM works with the idea that when small eCommerce store owners know what to do next, they sell more. That’s why this simple CRM arranges your contacts by priority, so you never forget to follow up with buyers, process pending deals and orders, send quotes, or carry out some other activity to grow your store.
You can manage all your customers, deals, tasks, and your store’s sales workflow from a single page. You can also add products to your catalog, create quotes, forecast revenue, and monitor deals as they move through your sales pipeline.
And once a deal is closed, OnePageCRM lets you switch to a delivery pipeline to track its fulfillment.
Key CRM Features for eCommerce Small Businesses
- Follow-up reminders: Keep your eCommerce workflow organized by showing which shoppers or leads need attention.
- Product catalog: Sell faster by organizing all your products in the CRM and attaching them to deals and quotes in a few clicks.
- Sales tracking with customizable pipelines: Monitor targets, forecast revenue, and move deals through both sales and delivery stages.
- Order fulfillment: Use visual pipelines to track deals from the moment they’re placed until you deliver the items to the buyer.
- Email sync: Sync your email client to send and receive emails without leaving the CRM. You can also build email templates and automate their delivery to cut down on time.
- Marketing automation: Integrate with Mailchimp or other eCommerce apps to automate marketing campaigns.
- Segmentation: Group customers based on shared traits—like tags, location, size, and the like—to run more targeted outreach.
- eCommerce store sync: Connect your WooCommerce or Shopify store to view order history and customer data in one place.
Pros
- Affordable pricing for small businesses
- Simple interface that’s easy for non-tech-savvy store owners to use
- Helps you stay consistent with follow-ups and prevent missed sales
- Connects seamlessly with WooCommerce and Shopify for order tracking
- Strong integrations with Mailchimp and QuickBooks for marketing automation and invoice management
Cons
- No free plan, only a 21-day trial.
Pricing
OnePageCRM’s pricing starts from $9.95 per user/month. There’s a 21-day free trial, requiring no credit card details.
2. Zoho CRM
Zoho CRM is an all-in-one system that handles sales, marketing, and customer service.
The tool lets you track sales in customizable pipelines, build sales forecasts, and create quotes from inside the CRM. You can also automate repetitive tasks, run marketing campaigns, manage inventory, and communicate with customers via email or social media.
Key CRM Features for eCommerce Small Businesses
- Lead management to store customer info
- Customizable pipelines for tracking sales
- Product and inventory management
- Sales forecasting
- Robust analytics and reporting tools
- Built-in quotation and invoicing
Pros
- Integrates with over 1,000 business apps, including major eCommerce tools
- Free plan available for up to 3 users
- Mobile app with offline access.
- Flexible customization for different eCommerce workflows
Cons
- Interface is too complex for non-tech-savvy store owners
- Integrations with eCommerce platforms like Shopify and WooCommerce require extra fees
- You’ll need to pay extra for faster, higher-quality customer support
- Steep learning curve
- Two-way email sync is not available on lower plans
- Order management features are available only from the third pricing plan
Pricing
Zoho CRM’s pricing starts from $14 per user/month. There’s a 15-day free trial and a free plan for up to three users.
3. HubSpot CRM
As an all-in-one platform for sales, marketing, and customer service, HubSpot CRM gives eCommerce businesses a central workspace to manage leads, track sales, talk to customers, and promote their products.
The system also helps you forecast revenue, manage quotes and invoices, and handle customer support through a built-in ticketing system. It even connects with WooCommerce to show you exactly who abandoned their cart and what product they left behind.
Key CRM Features for eCommerce Small Businesses
- Contact and lead management tools
- Pipelines for sales and customer tickets
- Built-in quoting and invoicing tools.
- Marketing campaign management and lead scoring
- Dashboard and analytics for tracking store performance
- Integration with eCommerce platforms like Shopify and WooCommerce
Pros
- Free plan available for up to 2 users
- Integrates with 1,900+ business apps
- Includes a team inbox for responding to customers’ queries
- You can build AI agents to automate your work
Cons
- Commerce features are available starting from $85/month
- Email sequences and workflows require costly upgrades
- Compulsory onboarding fees range from $1,500 to $3,500
- Interface can feel cluttered and complex for small teams
- You’ll need a higher plan to access phone support
- Steep learning curve due to excessive modules
Pricing
HubSpot’s pricing starts from $15 per user/month. A 14-day free trial is available, and there’s also a free plan for up to two users.
4. Pipedrive CRM
Pipedrive’s visual pipelines make it easy to see exactly where each deal stands, so eCommerce owners can stay on top of every sale. You can create as many pipelines as you like.
The CRM also lets you store your products, build quotes, and forecast future sales. Customer conversations, emails, and tasks are logged, so you always have full context when following up.
Key CRM Features for eCommerce Small Businesses
- Visual pipelines for tracking sales progress
- Product catalog for adding store items
- Quotation and invoicing tools
- Sales forecasting and goal tracking
- Email tracking and communication history
- Task reminders and follow-up alerts
- Reporting dashboards to analyze performance
Pros
- Intuitive drag-and-drop interface for sales pipelines
- Strong focus on deal management
- Free personalized onboarding for new users
- 14-day free trial available
Cons
- No full email sync on the entry plan
- Workflow automation is available only on higher tiers
- Too expensive for eCommerce small businesses
- Quality of customer support depends on your subscription plan
- Interface can be overwhelming for small eCommerce businesses
Pricing
Pipedrive’s pricing starts from $14 per user/month. There’s a 14-day free trial, but no free plan.
5. Kommo CRM
Kommo helps small eCommerce online businesses turn conversations into sales. It pulls your customer chats from WhatsApp, Instagram, Facebook Messenger, Telegram, and email into one place. That means you can respond to customer questions, confirm orders, and close orders faster.
Beyond messaging, Kommo also gives eCommerce store owners tools to manage leads and track progress. You can add products, send invoices, forecast revenue, and integrate with your online store.
Key CRM Features for eCommerce Small Businesses
- Unified inbox for WhatsApp, Instagram, Facebook, Telegram, and email
- Visual sales pipelines
- AI sales assistants for automating sales workflows
- Product catalog
- Dashboard and sales forecasting tools for business analytics
- Integrations with Shopify and WooCommerce
- Task reminders
Pros
- Customer messages across social and chat apps are in a central inbox
- AI bots and automation tools save time on repetitive work
- AI agents provide 24/7 customer support
- Centralized inbox for different messaging apps
Cons
- Workflow and email automation features require expensive upgrades
- Reporting and analytics are limited compared to larger CRMs
- Reports of slow customer service
Pricing
Kommo’s pricing starts from $12.50 per user/month. There’s a 14-day free trial, though.
Final Thoughts
In the end, the right CRM for your eCommerce small business will depend on what you’re looking for exactly.
OnePageCRM is the best fit for small stores that want to stay organized, follow up consistently, and keep sales moving.
Zoho CRM gives you more room for customisation and deeper reporting, but it’s better suited for teams that are tech-comfortable and willing to spend time learning the system.
HubSpot works well if you want sales, marketing, and support in one platform, though it does get expensive as your online store grows.
Pipedrive is ideal if your store runs heavily on structured sales pipelines and lead tracking. Kommo, on the other hand, is ideal if you connect with customers through messaging apps and want a CRM built around that flow.
Good luck and happy selling!
