Cross ASIN Repricing: Compete Against Sellers on Alternative ASIN’s

how to reprice against products on different asins

In the dynamic world of Amazon selling, understanding the nuances of pricing strategies can be the difference between success and stagnation. One such strategy that is beginning to gain prominence is Cross ASIN Repricing. This advanced method drives profits by allowing sellers to effectively reprice their products against sellers who are selling products on different ASINs.

In this blog post, we will delve into the world of Cross ASIN Repricing, exploring its challenges and solutions to enable you to maximize on your selling position.

What is an ASIN?

what is an ASIN

The Amazon marketplace is a vast ecosystem where each product, or ASIN (Amazon Standard Identification Number), has its own unique competitive landscape. Sellers often find themselves competing not just with others selling the same product, but also with those offering similar products under different ASINs. This is where Cross ASIN Repricing comes into play, providing a strategic edge to sellers who can master its intricacies.

Importance of Repricing on Amazon

Repricing is a crucial aspect of selling on Amazon, a marketplace that is highly competitive and constantly evolving. The importance of repricing in the Amazon marketplace cannot be overstated as it directly impacts a seller’s visibility, competitiveness, and ultimately, their profits.

On Amazon, the price of a product is not just a number; it’s a strategic tool that can be leveraged to drive sales. With millions of products listed, customers are often drawn to those that offer the best value for their money. This is where repricing comes into play. By adjusting your product prices based on various factors such as competitors’ prices, sales volume, feedback scores, and inventory depth, you can ensure that your products remain competitive and attractive to potential buyers.

target the buy box

One of the key benefits of effective repricing is the potential to win the coveted ‘Buy Box’. The Buy Box is a feature on Amazon product detail pages where customers can begin the purchasing process. Sellers who win the Buy Box often see a significant increase in sales, as over 82% of Amazon sales occur through it. Effective repricing strategies can help sellers optimize their prices in real-time to increase their chances of winning this Buy Box position.

Moreover, repricing can help maximize profit margins. While the goal is to be competitive, it’s equally important to ensure that your prices are not so low that they eat into your profits. Repricing tools such as can help strike the correct balance between competitiveness and profitability, ensuring that while you’re winning the price war, you’re also maintaining healthy profit margins.

Related: The Ultimate Guide to Repricing on Amazon

Challenges of Repricing Against Products on Different ASINs

Repricing against sellers who sell products on different ASINs presents a unique set of challenges for Amazon sellers. Unlike repricing against sellers of the same product, where the competition is direct and the parameters for comparison are clear, repricing against different ASINs involves a more complex set of variables.

One of the primary challenges lies in the fact that each ASIN represents a unique product with its own demand dynamics, price elasticity, and competitive landscape. This means that a direct price comparison may not always be meaningful or effective. For instance, a seller might be offering a premium version of a product at a higher price point, while another seller might be offering a basic version at a lower price. In such cases, repricing based on the competitor’s price alone might not yield the desired results.

Another challenge is the lack of visibility into the pricing strategies of sellers on different ASINs. Unlike sellers of the same product, who can easily track each other’s prices and adjust their own accordingly, sellers on different ASINs often have to make educated guesses about their competitors’ pricing strategies. This can make the repricing process more complex and less predictable.

Repricing against different ASINs also often requires a more advanced understanding of the market and the ability to analyze and interpret complex data. Sellers need to consider a range of factors, from the demand and supply dynamics of each product to the behaviour and preferences of their target customers. This can be a time-consuming and resource-intensive process, particularly for sellers with a large number of products.

How Can Help Price Against Products on Different ASIN’s

amazon cross asin repricing

At, we are set to revolutionize the way Amazon sellers approach repricing with the introduction of our powerful new feature, Cross ASIN Repricing. This innovative feature, which is coming soon, will allow sellers to overcome the challenges set above by specifying alternative ASINs they want to reprice against, keeping them competitive across a broader range of products.

In Amazon’s competitive landscape, staying ahead requires more than just repricing against sellers of the same product. Sellers often find themselves competing with those offering different but related products under different ASINs. This is where Cross ASIN Repricing comes in. This feature will now allow sellers to identify specific ASINs that they view as their competition and adjust their pricing strategies accordingly.

For example, consider an Amazon seller specializing in organic supplements. They sell a popular organic multivitamin supplement under their own ASIN. They’ve identified a competitor, “VitaBoost,” who sells a similar organic multivitamin under a different ASIN.

The Amazon seller decides to implement Cross ASIN Repricing to compete more effectively with VitaBoost. They set their repricing strategy to track VitaBoost’s pricing and adjust their own price accordingly. When VitaBoost runs a promotion and reduces their price from $30 to $25, the Amazon seller uses to automatically lower their price from $32 to $27, ensuring they remain a competitive option for customers. When VitaBoost’s promotion ends and their price goes back to $30, raises their price back to $32, ensuring they don’t leave money on the table.

With Cross ASIN Repricing, sellers can maintain their competitiveness across a wider range of products. This is particularly useful for sellers who offer a variety of products or those who operate in niches where there are many similar but not identical products. By repricing against these alternative ASINs, sellers can ensure that their products remain attractive to potential buyers, regardless of the specific ASIN they are browsing.

Moreover, Cross ASIN Repricing is not just about staying competitive. It’s also about maximizing profitability. By repricing against a broader range of ASINs, sellers can gain a more comprehensive understanding of the market dynamics and price their products more effectively. This can lead to increased sales and higher profits, making Cross ASIN Repricing a valuable tool for any Amazon seller.

Ready to take your Amazon repricing strategy to the next level? Start your 14-day free trial and discover how can maximize your sales today!

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Ronan White
Ronan White
SEO and content marketing executive at Repricer. Loves cycling, cinema, a few beers and all things outdoors.
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