Amazon Prime Big Deal Days returns October 7-8, 2025. This is two full days of exclusive deals for Prime members – two full days where smart pricing separates the winners from the rest.
Last year, sellers scrambled with manual price changes while their competitors swept up sales. This year, you get to be on the winning side. Here’s how smart sellers are already preparing for October’s biggest sales event.
What Amazon Sellers Should Do For Prime Big Deal Days 2025
Prime Big Deal Days start October 7 at 12:01 AM PDT. Your preparation window is closing fast.
Here’s your action plan:
Set up smart repricing before October 7. Manual price adjustments during peak hours will cost you sales. Your competitors are moving too fast for spreadsheets. New to automated pricing? Start with our repricing basics guide.
Track competitor movements in real-time. Prime Big Deal Days bring aggressive pricing. You need to spot trending deals and respond instantly.
Prepare for high-conversion windows. Lightning deals and daily themes create surge moments. Your pricing needs to adapt on the fly. Learn more about effective repricing strategies for peak events.
Check your inventory levels. Nothing hurts more than winning the Buy Box with zero stock. Align your pricing strategy with what you actually have.
Why Repricer.com is Built for Prime Big Deal Days
Thousands of Amazon sellers trust Repricer.com to power their Prime events. The platform handles speed, accuracy, and real-time decisions when manual approaches fail. With over 200 million Amazon Prime members worldwide and 180.1 million in the U.S. alone, the competition is fierce.
Last year’s numbers tell the story. Repricer.com users made $72.8 million in Prime Day sales last year, with some seeing 370% year-on-year growth. Meanwhile, Amazon Prime Day 2024 generated $14.2 billion in U.S. sales with an 11.7% year-over-year increase.
Those results come from:
Real-time repricing that wins the Buy Box without racing to zero profit.
Your prices adjust based on competition and margins, not panic.
Profit protection rules that keep you competitive and profitable.
Set your minimum margins. Let the software handle everything above that floor.
Inventory-aware pricing that aligns with stock levels.
High inventory? Get aggressive. Low stock? Protect profits.
AI automations that act fast and scale without your constant attention.
The system learns from patterns and adjusts faster than you could manually. Track your performance with detailed analytics and reporting.
Real Prime Big Deal Days Results from Real Sellers
Natalie Forbes from Elle Makeup experienced this firsthand: “During Prime Day, my sales experienced an extraordinary surge of 85%, all thanks to Repricer.com. This remarkable increase far exceeded my initial expectations!”
Another seller increased their Buy Box win rate from 25% to 90% using Repricer’s automated rules. That kind of improvement translates directly to revenue. Consider this: the average Prime Day shopper spent $57.97 per order in 2024, and Prime members spend an average of $1,400 annually on Amazon.
Your competitors will be using repricing tools. If you’re not, you’ll spend October 7-8 watching them capture sales that should have been yours.
Get Your Prime Big Deal Days Strategy Ready
Prime Big Deal Days rewards sellers who prepare early. Those last-minute price changes and manual adjustments? They’re too slow for this event.
Smart sellers set up their repricing rules now. They test their profit margins. They align their inventory strategy with their pricing approach. Need help getting started? Our managed setup service handles the technical details for you.
The sellers who win Prime Big Deal Days are already working on their strategy. The ones who lose will be thinking about it for too long.
Your October Advantage Starts Now
Prime Big Deal Days 2025 happen October 7-8. Two days of massive opportunity for sellers with the right tools and strategy. Electronics saw discounts up to 23% during the last Prime Day event.
Set up automated repricing before the event starts. Your competitors are moving fast, and manual price changes won’t keep up. Remember: 84% of 2024 Prime Day shoppers were repeat Prime Day customers, meaning they know a good deal when they see one.
Ready to join the sellers who made $72.8 million during last year’s Prime events? The opportunity is there: independent sellers sold more than 200 million items during Prime Day 2024. Don’t wait, start optimizing your repricing strategy today and position yourself for success!
FAQs
When are Prime Big Deal Days 2025?
October 7-8, 2025, starting at 12:01 AM PDT.
Do I need to be a Prime member to participate as a seller?
No, but your customers need Prime membership to access the deals.
How far in advance should I set up repricing?
Set up your repricing strategy at least one week before October 7 to test and adjust your rules. Check our integrations page to ensure your current tools work seamlessly with Repricer.com.
What’s the difference between Prime Big Deal Days and regular Prime Day?
Prime Big Deal Days is Amazon’s October event focused on holiday shopping. It’s typically two days compared to July’s Prime Day, which was four days in 2025.
