It’s official: For the first time ever, Prime Day will run for four whole days. From July 8 to 11, sellers have twice the usual window to grab sales, grow revenue, and outperform the competition.
And, heads up …if you’re not set up for smart repricing before it kicks off, you’re already behind.
What Amazon sellers should do now
It’s safe to say Prime Day isn’t the time to guess at your pricing. The smartest sellers are already preparing.
Here’s what you need to do, starting right now:
- Prepare your repricing strategy before Amazon Prime Day 2025 begins, so you can ensure smart rules are in place for 8–11 July.
- Monitor competitor prices live to catch trending Prime Day deals.
- Adjust repricing rules on the fly for high-conversion windows like midnight drops and themed daily deals.
Why Repricer is built for Prime Day
Thousands of Amazon sellers trust Repricer to power their performance. It’s designed for speed, accuracy, and real-time decisions.
Repricer users made $72.8 million in Prime Day sales last year, with some seeing 370% year-on-year growth.
That kind of performance doesn’t come from manual price tweaks. It comes from:
- Real-time repricing to win the Buy Box without a race to the bottom
- Profit protection rules to stay competitive and profitable
- Inventory-aware pricing to align with stock levels
- AI automations to act fast and scale up with ease
Want proof? Check out last year’s recap, our automated strategy guide, or our practical ‘how-to’: 5 ways to use Repricer for record-breaking Prime Day performance.
What sellers are saying
As seller Natalie Forbes of Elle Makeup puts it:
“During Prime Day, my sales experienced an extraordinary surge of 85%, all thanks to Repricer. This remarkable increase far exceeded my initial expectations!”
Your competitors will be using repricing tools. If you’re not, you’ll be left chasing them for the whole event.
See how this Amazon seller increased their Buy Box win rate from 25% to 90% using Repricer.
Limited-time Prime Day offer
Sign up today and get 25% off your first 3 months on Repricer.
All you need to do is:
- Start your free trial
- Choose your plan
- Enter code PRIME2025 at checkout
- Book your free onboarding session with a repricing expert
Offer ends July 12, 2025. See T&C’s
Don’t wait until Prime Day starts. Sellers who prepare early tend to sell more. Be one of them.
* Offer T&C’s
Discount Offer: 25% discount on Repricer.com Plus plan for the first 3 months. Standard rates apply thereafter
Eligibility: This promotional offer is only available to new customers who sign up to Startup, Professional, Enterprise, Extreme or Extreme Plus plan. Offer is subject to acceptance of our Terms and Conditions on sign up (https://www.repricer.com/terms-and-conditions/)
Promotion Period: The offer is valid from May 29th, 2025 to July 12th, 2025
How to Redeem: The discount can be applied at checkout in-app. You will receive the promo code to apply via email once you start your free trial
Exclusions: This offer cannot be combined with any other promotions or discount and is not applicable to other Repricer.com plans or add-ons. The offer cannot be redeemed against previous purchases
Modification of Terms: Repricer.com reserves the right to modify or cancel the offer at any time without prior notice
Acceptance of Terms: By participating in this promotion, you agree to be bound by these Terms
