Amazon Business is booming. In fact, it’s Amazon’s fastest-growing third-party segment, and yet, and YET… most sellers are still using standard B2C repricing strategies. They’re missing a huge opportunity without even realizing it.
If you’re selling to business buyers but treating your pricing like it’s retail, you’re not just losing the buy box, you’re invisible.
The B2B Difference
Business buyers don’t behave like standard Amazon shoppers. They order in volume, expect discounts, and tend to stick with sellers that meet their pricing expectations. If you’re not actively optimizing your Business Price and Quantity Discounts, someone else is.
Here’s what makes B2B repricing different
- Hidden competition: You can’t even see your competitors unless you have a business buyer account.
- Bulk buying logic: Pricing needs to account for discounts at multiple volume tiers.
- Buy box advantage: Business sellers have a separate business buy box …and you could be losing it without knowing.
Repricer’s B2B Advantage
Repricer’s Business Add-on is designed for exactly this problem. It helps B2B sellers:
- Compete intelligently with the Competitive Business Repricer, which adjusts prices at every quantity tier.
- Maintain pricing discipline with the Replicator Repricer, anchoring business prices to your standard pricing using customizable rules.
- Gain visibility into your true competition …even if you don’t have a Business account.
Why does this matter?
Because Amazon Business isn’t just a feature, it’s a growth engine. …But only if you reprice like a business seller.
But don’t just take our word for it. One Repricer customer, FordeBaker, increased Buy Box win rate from 25% to 90%.
So, are you onboard? Or are you getting left in the dust?
👉 Book a Demo to see how Repricer can unlock the full potential of your B2B strategy.
