Winning the Amazon Business Buy Box: What Most Sellers Are Missing

Winning the Amazon Business Buy Box: What Most Sellers Are Missing

The Business Buy Box is one of Amazon’s best-kept secrets …and most sellers don’t even know it exists. But for B2B sellers, this is where the biggest profits (and repeat buyers) live.

The Buy Box Blind Spot

You might think you’ve won the buy box. But that’s only true for consumer buyers. Business buyers see an entirely different pricing landscape …and if your business pricing isn’t competitive, they’ll buy elsewhere.

Painful but true. 

Why the Business Buy Box Matters

  • It’s less crowded: Fewer sellers optimize business pricing.
  • It’s stickier: Business buyers are more likely to repeat purchases.
  • It’s more profitable: Bulk discounts don’t have to cut into margin if you use smart rules.

How to Win It with Repricer

  • Automatically undercut business competitors across all quantity tiers.
  • Monitor your position in the Business Buy Box …something even Amazon doesn’t show by default.
  • Sync business pricing rules with your B2C pricing strategy using the Replicator Repricer.

Real-World Impact

One Repricer customer, CloudCoCo, achieved a +30% Buy Box Growth after implementing our B2B module …without sacrificing margins.

The Business Buy Box is a game-changer.
But you need to know how to play the game. 

👉 Book a demo today and discover how easy it is to win
where others don’t even know to show up and compete.

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Colin Palin
Colin Palin is the Product Manager at Repricer.com. He's a seasoned eCommerce expert who's spent the last 12 years deeply involved in all things Amazon.
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