Recently, Amazon has seen a slew of major brands joining its storefront to sell to customers. Some of these brands include Estee Lauder starting to sell its Clinique brand this past March and L’Oréal beginning to sell Lancôme last October. Most recently, Kiehl’s Since 1851 announced its own entrance into the Amazon Premium Beauty store. It’s clear that many brands that had previously held back from selling on Amazon are
It’s official. Prime Day 2025 will take place from July 8th to 11th. Yes, your eyes do not deceive you – goodbye the traditional two days of ‘Prime Day’, hello four whole days of peak selling opportunities. As one of the most profitable days in the eCommerce calendar, setting up an Amazon Prime Day pricing strategy ahead of time is essential to capitalize on that potential. The overall key to
Over the past 20 years eCommerce, like the internet more widely, has become ever more centralized. When I started to sell online it was absolutely essential to sell on Amazon. Today, the world is changing, and now expanding your presence beyond Amazon is not only advisable but crucial for the long-term growth and sustainability of your business. By venturing beyond Amazon, you will gain control over your brand, build direct
Competitor analysis is an essential practice for any Amazon seller navigating the highly competitive e-commerce landscape. In a marketplace as vast and dynamic as Amazon, with millions of sellers vying for the attention of over 300 million active customers, understanding competitors’ strengths, weaknesses, strategies, and performance is not just advisable; it’s imperative. Why Conduct Competitor Analysis? You might wonder why you need to dive into the intricacies of competitor analysis
Since 2010, Amazon has heavily invested in the EU and UK to the amount of €142 million. With Amazon’s European Expansion Accelerator (EEA), sellers are now able to expand their business operations into 9 other countries which provides an exceptional opportunity for scale. Launched with the mission to support sellers in navigating the complexities of cross-border trade, the EEA offers a comprehensive suite of resources, tools, and expertise to facilitate
Effectively managing inventory on Amazon is essential for every seller’s success. Yet, there are occasions when circumstances demand inventory liquidation, be it due to overstock, seasonal shifts, or changing market dynamics. Navigating the liquidation process can be daunting for Amazon sellers encountering this scenario. This guide aims to address these challenges by exploring strategies and best practices for efficiently liquidating inventory on Amazon while optimizing returns. From understanding the reasons
Being an FBA seller requires you to effectively manage your inventory as it moves in and out of Amazon’s warehouses. This task alone requires constant attention and can be difficult to monitor 24/7. In this article, we will explore strategies to improve and simplify the management of your Amazon inventory. Why is Amazon Inventory Management Important? As an Amazon FBA seller, dealing with your inventory is not simply about stocking
Looking for an alternative Amazon repricer to Informed.co? Then we’ve got the perfect list for you. While Informed has been a reliable option for some time, recent changes in its pricing model have raised concerns among many sellers. Currently, Informed charges its users based on their monthly sales revenue rather than by the number of listings they have, as most repricers do. For instance, if you’re on a lower-tier plan
Achieving a prime position on the first page of Amazon’s search results isn’t just a goal; it’s a game-changer. It’s the key to catapulting your product into the spotlight, boosting sales, and elevating your brand to new heights. In this article, we will delve into the methods and key elements for securing a first-page listing for your product. How Does the Amazon Product Ranking Algorithm Work? The Amazon A10 algorithm,
As the festive season winds down, we reflect on the remarkable success achieved by sellers using Repricer over the crucial holiday period, spanning from November 1st to December 31st. The year-over-year data from 2022 and 2023 paints a vivid picture of growth for our clients, showcasing the effectiveness of strategic pricing in a competitive market. A Season of Significant Growth The Holiday Season is always a key period for sellers,
For FBA sellers, focusing on various business aspects is crucial, but prioritizing your Amazon account health is essential. It encompasses metrics and indicators that Amazon employs to assess seller performance and reliability. Overlooking your account health could result in reduced sales and profits, or potentially lead to account suspension. Our guide offers vital insights to help you effectively monitor and improve your account health, making your FBA journey more manageable.
If you’re exploring Amazon repricing options, as a newcomer or seasoned seller, you might have heard of BQool—a well-known player in this sector. However, it’s important to consider that alternatives might be more aligned with your business requirements. Despite BQool’s claim as the optimal repricing solution for all Amazon sellers, it might not always be the best fit. Here are some points to consider: Top 10 BQool Alternatives Below, we
High feedback ratings are a testament to consistent customer satisfaction, quality service, and product reliability. These are key factors that not only customers consider when making a purchase but also for Amazon in determining who is awarded the Buy Box.. In this article, we delve into how high feedback ratings enable you to set higher prices with the help of repricing, and we will also discuss the best methods to
More than half of US consumers (54%) start their product search on Amazon, according to a Retail Dive. That means keywords should play a crucial role in your marketing strategy to ensure as many customers as possible find you. Here’s how to drive traffic to your Amazon listings and increase conversions. 1. Select the best keywords Bidding on the right keywords to include in your product pages and hidden search-term
Selling on Amazon is a great option for anyone who wants to run an eCommerce business. It’s the world’s biggest online marketplace, and it’s packed with products of every type. But you can’t always just pick a product and start selling it. Sometimes, you’ll find that you need approval before you start to sell products in certain categories. There are various reasons for this, but it’s important to know about
In today’s fast-paced online shopping world, how you price your products can really make a difference. For Amazon sellers, it’s a big decision: should you set your prices by hand (manual repricing) or use software to do it automatically (automated repricing)? In this blog, we’re going to look closely at both options. We’ll talk about the good and bad points, helping you figure out which one is the best fit
It is indisputable that Amazon takes the eCommerce crown, with the site offering a range of over twelve million products. It’s one of the first places a consumer will go, whether they are in need of some home decor, pet food, or skincare, meaning the opportunities available to third-party sellers are quite frankly endless. Why? It all comes down to trust and the impenetrable reputation that Amazon has established all
Being a private-label seller, you might think that repricing isn’t necessary since you control your brand and prices. It seems straightforward with no direct competition. But, reconsider this approach. Repricing can actually boost your profits. Even without competitors, adjusting prices can help you make the most of your sales. In this article, we’ll guide you through the best ways to set effective pricing strategies even when there is no competition.