Every man has his price, and so does every buyer. But how do you know what everyone’s willing to pay for your products at any given time? Quite the conundrum.
Make your items too pricey and you’ll lose customers to competitors, set the bar too low and you’ll hurt your profit margins. It’s a lose/lose situation.
Except it’s not.
How do successful eCommerce sellers strike the right balance? The answer, my friends, is repricing.
Which is essentially a strategy that helps you adjust prices dynamically (don’t worry, we’ll get to what exactly this means) so you can both stay competitive and maximize profits. It turns a lose/lose into a win/win, if you will.
And because we think you will, we’ve put our heads together and come up with a whole series of blogs about repricing — so you know what’s what, how it works, and how to really make the most of it.
If you’re new to the concept, buckle in, because you’re in exactly the right place. Welcome.
Ok, let’s kick off with the basics…
What is Repricing?
Repricing is the process of adjusting your product prices automatically or manually based on market conditions, competitor pricing, demand, and other factors. The goal? To make sure you always have the most competitive price while maintaining profitability.
And why is it necessary? Well, with millions of sellers competing on platforms like Amazon, eBay, and Walmart, prices fluctuate constantly. Which means a product that was competitively priced just this morning, might be overpriced by the afternoon. But keeping a constant eye on it is… time-consuming, distracting, a bit of a drag (delete as appropriate).
That’s where repricing comes in — it helps you keep up without constantly checking and changing prices yourself. Winning.
Why Does Repricing Matter?
Repricing is NOT just about being the cheapest. It’s about strategically positioning your products to win sales while keeping your margins healthy.
Let’s break that down a little further:
- Stay Competitive – 82% of Amazon sales happen via the Buy Box*, and pricing is a major factor in winning it [source].
- Boost Sales – Competitive pricing increases your chances of converting shoppers into buyers.
- Maximize Profits – Repricing helps balance competitiveness with profitability, ensuring you don’t slash prices unnecessarily.
- Save Time – Instead of manually adjusting prices, automated repricing does the work for you.
*Not sure what a Buy Box is? Don’t worry, we’ll cover this in an upcoming blog. Told you we’ve got you covered.
Types of Repricing: Manual vs. Automatic
There are two main ways to reprice your products:
1. Manual Repricing
This involves monitoring competitor prices and adjusting yours accordingly. While it gives you control, it’s time-consuming and inefficient, especially for sellers with large inventories.
2. Automatic Repricing
This uses software to adjust prices dynamically based on real-time market data. You can set rules (e.g., “Stay $0.10 below my main competitor”) or use AI-driven strategies. This gives you fast, efficient pricing updates without constant monitoring.
Who Should Use Repricing?
If you’re selling in a competitive eCommerce marketplace — especially Amazon, eBay, or Walmart — repricing is a game-changer. And it’s particularly beneficial if you:
✔️ Sell products with many competitors
✔️ Want to win the Amazon Buy Box
✔️ Need to adjust prices frequently but don’t have the time
✔️ Want to boost sales without sacrificing profit margins
Is Repricing Right for You?
Repricing isn’t a one-size-fits-all solution, but for many eCommerce sellers, it’s an essential tool for staying ahead.
Want to give it a go? Give it a try on us, for 14 days, with no obligation just to check.
The good news? You don’t have to commit right away. Just give it a whirl and see how you feel.
Still got questions? This is one in a series, so chances are we’ll answer them very soon, if we haven’t already. Keep an eye on our blog page.
